Who's Afraid of Very Cheap Books? Publishing

A common meme in publishing is that cheap books are destroying the world or literature, and that low prices are undermining the viability of publishing or writers’ ability to make a living. I’ve long thought this position is nonsense – a narrative which plays on misplaced fears of change and a confusion of price and value, which is also based on flawed assumptions and analog, zero-sum thinking. And, if anything, the opposite is true. Why So Cheap? Self-publishers are fond of 99c pricing for a number of reasons. It’s the lowest price you can set at Amazon, Apple, Barnes & Noble, and Kobo without making your book free, and it has an obvious impulse buy appeal to readers. This price point is particularly popular Read More…

Who’s Afraid of Very Cheap Books? Publishing

A common meme in publishing is that cheap books are destroying the world or literature, and that low prices are undermining the viability of publishing or writers’ ability to make a living. I’ve long thought this position is nonsense – a narrative which plays on misplaced fears of change and a confusion of price and value, which is also based on flawed assumptions and analog, zero-sum thinking. And, if anything, the opposite is true. Why So Cheap? Self-publishers are fond of 99c pricing for a number of reasons. It’s the lowest price you can set at Amazon, Apple, Barnes & Noble, and Kobo without making your book free, and it has an obvious impulse buy appeal to readers. This price point is particularly popular Read More…

Launching A Book By The Seat Of My Pants Marketing Writing

I’m launching Mercenary today and you can grab it from Amazon, B&N, Kobo and Smashwords for just 99c, and you can add it on Goodreads here. I recommend grabbing it now because the price will be jumping to $4.99 in a few days. The reasoning behind 99c is below, but first here’s the blurb: Lee Christmas gets drunk and falls asleep at the throttle of his locomotive, plowing straight into an oncoming train. Blacklisted from the railroad and his marriage in tatters, he flees New Orleans on a steamer bound for the tropics. In Honduras, he begins a quiet new life. But trouble has a way of finding Christmas. With unrest sweeping the countryside, he’s kidnapped by bandits. Soon, he Read More…

99 Books and 99 Authors at 99c (with $990 in prizes) Marketing Writing

Apologies for the blog silence while I put the finishing touches to Let’s Get Visible. I’m poking my head out of the writing cave to tell you about a very special promotion I’m taking part in today: 99 authors who have dropped the price of their 99 books to 99c for one day only. There are also $990 worth of prizes up for grabs, and you can find out more here (where you will see the line-up of participating books. Amazon is featuring 80 of the participating books as a very special Kindle Daily Deal today  – including my historical A Storm Hits Valparaiso –  and it will be fun seeing how high the books go. I’m scheduling this post in advance, as Read More…

St. Patrick’s Day Blowout! 30 Great Books by 26 Authors, All Reduced to 99c!

NOTE: THIS SALE IS NOW OVER AND THE COMPETITION IS CLOSED. The winner of the 30 book giveaway is Loreto Weir. Congratulations!  I’ve left up the sale page in case anyone still wants to peruse this fine list of books. Please note that the prices have likely risen back to their original prices (although you may get lucky) * * * Get ready to fill up your Kindle! In celebration of St. Patrick’s Day, I have selected 30 great books by 26 different authors, from bestsellers to undiscovered gems, across all genres – all reduced to 99c this weekend only. Many of these books have been cut from $3.99 or $4.99, so there are some real savings here. And as Read More…

St. Patrick's Day Blowout! 30 Great Books by 26 Authors, All Reduced to 99c!

NOTE: THIS SALE IS NOW OVER AND THE COMPETITION IS CLOSED. The winner of the 30 book giveaway is Loreto Weir. Congratulations!  I’ve left up the sale page in case anyone still wants to peruse this fine list of books. Please note that the prices have likely risen back to their original prices (although you may get lucky) * * * Get ready to fill up your Kindle! In celebration of St. Patrick’s Day, I have selected 30 great books by 26 different authors, from bestsellers to undiscovered gems, across all genres – all reduced to 99c this weekend only. Many of these books have been cut from $3.99 or $4.99, so there are some real savings here. And as Read More…