Who's Afraid of Very Cheap Books? Publishing

A common meme in publishing is that cheap books are destroying the world or literature, and that low prices are undermining the viability of publishing or writers’ ability to make a living. I’ve long thought this position is nonsense – a narrative which plays on misplaced fears of change and a confusion of price and value, which is also based on flawed assumptions and analog, zero-sum thinking. And, if anything, the opposite is true. Why So Cheap? Self-publishers are fond of 99c pricing for a number of reasons. It’s the lowest price you can set at Amazon, Apple, Barnes & Noble, and Kobo without making your book free, and it has an obvious impulse buy appeal to readers. This price point is particularly popular Read More…

99 Books and 99 Authors at 99c (with $990 in prizes) Marketing Writing

Apologies for the blog silence while I put the finishing touches to Let’s Get Visible. I’m poking my head out of the writing cave to tell you about a very special promotion I’m taking part in today: 99 authors who have dropped the price of their 99 books to 99c for one day only. There are also $990 worth of prizes up for grabs, and you can find out more here (where you will see the line-up of participating books. Amazon is featuring 80 of the participating books as a very special Kindle Daily Deal today  – including my historical A Storm Hits Valparaiso –  and it will be fun seeing how high the books go. I’m scheduling this post in advance, as Read More…