Comprehensive Self-Publishing Survey – Please Participate!

The average self-publisher sells 100 books. Or is it 200? And is that in a year? Or is it over the lifetime of the book? The problem is, we have no idea at all, no way of measuring how we are doing. Any “hard” numbers we have about self-publishing are either hopelessly out of date, or use (very) imperfect measures, such as the number of ISBNs registered in a given year, and then number of print editions bearing those ISBNs sold in outlets captured by Neilsen Bookscan. This is problematic for a number of reasons. The most glaring is that a self-publisher could sell thousands and thousands of books without every getting an ISBN or creating a print edition (and Read More…