The big players are already jockeying for position in advance of what promises to be a bumper holiday season for e-reader, tablet, and e-book sales. All the major manufacturers are expected to release new e-readers and tablets including Sony, Apple, Amazon, and Barnes & Noble. In addition, there are expected to be a range of devices from a selection of manufacturers tied to the Google platform. While users of one device aren’t necessarily chained to the retailer’s e-bookstore, customers will tend to do most of their shopping there because it’s just easier. The one major exception to that trend was Apple.
I had promised that this blog will have more of an international focus, and that hasn’t been the case to date. My excuse is that most of the companies and events driving change have been American, and the US is far ahead of the world in terms of e-reader and e-book adoption rates. And it’s where the rest of the world is headed at greater or lesser speeds. At this point we have covered a lot of the basics, so it’s time to take a little trip around Europe to see what’s going on in some of the larger book markets.