Warning Signs For Large Publishers In August AAP Figures

The Association of American Publishers (AAP) has released its figures for the month of August. Print continues to fall in all categories, while e-books keep up their breakneck growth. However, it’s increasingly clear that digital revenue is not growing fast enough to replace the complete collapse of print. As always, the AAP figures come with a health warning. Only a very limited number of houses report, and you should hesitate before drawing hard-and-fast conclusions, especially with regard to the raw revenue totals. As I suspected last month, July’s hardcover bounce was a one-off and all print categories are down in August. Trade paperback is down 5.7% on August 2010. Hardcover is down 11.2%. Both Children’s/YA categories are down over 20%. And once again, mass market Read More…