An International Challenge to Amazon? From Spain?

Those of us here in Europe have long been puzzled by Amazon’s go-slow international policy. I live in Stockholm, a wealthy city with a population that seems to be fond of their gadgets. Fancy laptops are everywhere, iPhones are ubiquitous, and iPads are becoming popular, despite high taxes and relative cost. I have friends in Amsterdam, Warsaw, Munich, Prague, and Dublin who say the same thing. Only in London have Kindles started to make an appearance. In Europe, the Kindle has only been officially launched in the UK and, just over a month ago, Germany. There, the Kindle is 50% more expensive than in the US. Plus, they haven’t bothered to translate the menus or instructions from English.