Content marketing should be something that authors naturally embrace - not least because they are already good at it - but most self-publishers seem to be wary of it, or think it doesn't apply to fiction. Here I give you some examples of content marketing, explain the history of content marketing, and show authors how they can use content marketing to promote their books - even fiction ones!

Content Marketing For Authors • Your Guide

Updated by David Gaughran 7 April 2021. Marketing • 5 Comments.

A classic authorial flub is beating your readers over the head with all that painstaking research you conducted while suffering from Level IX Procrastination. After going to the trouble of boning up on the mating habits of fruit flies – so your supposedly smart entomologist heroine doesn’t say something truly dumb – there’s a real danger of info dumping or otherwise sucking the drama out of any scene.

Like with so many other literary devices, these bloody things are like saffron: a pinch can transform a dish, but two pinches can ruin it. Meanwhile we authors are backing up the saffron truck and dumping it onto the reader’s driveway…

But what if I told you there’s another use for all these writerly offcuts? Let’s talk about content marketing. Read More…