Amazon and the Also Bought Apocalypse Amazon Marketing

A real horror story has been slowly building for the last year or so and I’m getting a lot of emails on the topic so it’s time to deal with this head-on: what the hell is going on with Also Boughts?

For those unaware, the strip of books right which are usually placed underneath your product description on Amazon, headlined with “Customers who bought this item also bought” are popularly known as “Also Boughts” and have become the subject of much attention lately, as our knowledge of their importance grows in tandem with Amazon’s seeming desire to muck about with them.

First their importance: if you have read Amazon Decoded you will already know just how critical Also Boughts are and can skip ahead. For the rest of you, Amazon’s system is always trying to determine what kind of products you personally are most likely to purchase, so that it can display more of those to you. One thing it looks at very closely is the connection between products. People who buy printers tend to buy ink, for example, and recommending a printer-buyer some ink to purchase will elicit a lot of clicks. Read More…

7 Ways To Market Books For Children Marketing Publishing Resources Writing

When I discovered self-publishing back in 2010 it was, as for many, a dream come true after the familiar cycle of sending out manuscripts only to get a rejection six or seven weeks later. At last I would be able to get my children’s stories out and take the world by storm!

Except, of course, it doesn’t work like that…

As we all know, books don’t sell themselves and Amazon and the other platforms (not to mention bricks and mortar bookshops) won’t sell our books without our help. Of course, a great story, great cover, compelling blurb, appropriate metadata and category selection are all critical to get us off to the right start. However, to introduce and sell your title to your target market – and, crucially, keep it in their line of sight – you also need a robust marketing plan that includes a mix of social media, advertising, email marketing, traditional PR, and (for some more than others) live events.

For authors who just want to be writers, this is a tall order at the best of times. And, for children’s authors, it’s even taller… Read More…

Click Here For Success Bewares Marketing

Think And Grow Lich is the only automated system on the market today for those who want to create their own course about how to sell your course on how to market a course. This blog post is a one-time only SPECIAL OFFER: for 100% off the regular price of $5,000 you can get all the secrets without making those twelve easy payments!

Have you been slaving away without much reward? Are you sick of putting in all the time and effort to learn something when you could have just skipped that step? You need Think And Grow Lich.

Using our patented SkullMasque technology, we can directly map your flexible ethics and ruthless approach directly onto the neural patterns of your own newly raised undead army, who will then spam customers on your behalf so you can relax on the beach and write disingenuous articles about how you made your money! Read More…

How To Advertise And Sell More Books Marketing Resources

I have a wonderful guest post today from author Nicholas Erik – a skilled marketer with a keen analytical mind, who will show you how to analyze the profitability of your paid ads, so you can sell more books. It’s easily the longest post we’ve had here – over 4,000 words – but it’s worth settling in for this excellent, comprehensive guide which will have something useful for all self-publishers, from beginners to experts. Here’s Nick with more:

***

As the title might suggest, this guide is all about how to analyze the profitability of your paid ads to help you sell more books. The step-by-step system outlined within is effective for both promo sites and pay-per-click (PPC) platforms such as Facebook Ads, Amazon Advertising, and BookBub.

If you follow the steps in this guide, you’ll have solid numbers on which to base your advertising decisions—instead of making guesses regarding their profitability. Read More…

Granular Targeting 101 Marketing Resources

I’m pretty experienced with digital advertising at this point but when I got my interview for Google AdWords back in 2003 I had to… Google it to figure out what they did. And I still got it wrong!

I was quite lucky that I first interviewed with Overture (the former name of the digital advertising division of Google’s one-time rival, Yahoo) because I had absolutely no idea how these kind of ad platforms worked, let alone best practices. But I learned fast—Google’s training was excellent.

One thing that was drilled into us constantly was the importance of granular targeting. It might be a little more obvious in 2018, but back then the only really familiar advertising model was the broadcast one. Put your message in giant letters on the billboard. Flood the airwaves with ad spots. Take out full page ads in newspapers and magazines (for the kids: these are paper versions of websites that used to be popular). The basic strategy was a simple, brute force one; if the signal is strong enough, the right people will hear it. Read More…

Marketing Uncovered: How To Sell Books Marketing Resources

Marketing is more complicated than ever, but the tools we have for reaching readers are fantastic these days, and the rewards for reaching the summit of Mount Discovery are simply immense. Even worth this long-ass intro I’m about to drop! Sometimes we forget. I hear people complaining that things are down across the board and Amazon is squeezing the margin out of everyone, or that the Golden Era is over.

Sorry, it’s not true. The game has changed, and you might need to retool your approach, but don’t mistake that for a downturn. It’s dangerous to be over-influenced by Moany Maura threads on Kboards or Facebook. They will naturally attract fellow travelers — those who are also suffering right now for whatever reason. It’s totally not representative though. One why: if I was to post there, for example, and say that I’ve already made much more than I did last year… I would sound like a dick. Always beware confirmation bias.

I’m far from alone either. The KU author whose marketing I manage just hit 10,000,000 reads yesterday. For May. Which is insane! Last year was a record one for him and this one is shaping up to smash that. And if that doesn’t boggle the mind enough, there’s 50+ self-publishers out-earning him in reads right now too and a serious crowd nipping at his heels. Read More…

Welcome to the Superfan Factory Marketing Resources Writing

It’s almost exactly a year since I gave a talk at a conference in Austin which introduced a concept I call “The Reader Journey” – which is a bookish version of a new marketing paradigm that is helping companies understand their customers better, and how to tailor their marketing accordingly.

I’ve spent the last twelve months researching and testing and experimenting, and then organizing all this information into a structure which will help you understand exactly who you are writing for, plus how to sway them with your marketing messages. But also how to treat them after you have convinced them to buy. How to turn them into the kind of superfans that will do the selling for you.

Strangers to Superfans: A Marketing Guide to The Reader Journey is out now and you can pick up your copy from all these lovely retailers: Read More…

How To Make Killer Promo Graphics In Canva Marketing Resources

One area where the bar has been raised over the last few years is that of branding. The savviest authors know that branding doesn’t just make you look more professional – although that is important too – but also something which acts as a bat-signal to your specific target audience. This book is for YOU.

I said in Strangers to Superfans — releasing in just six days on 25 April! — “If pacing is the secret sauce inside most bestsellers, branding is the equivalent outside of the book.”

As part of my research, I spoke to one author who is expert at it: Kit Rocha. She shared her view that, “branding is an extension of worldbuilding. My covers and my graphics and all of it combine to present an image that enhances what I want to say about my series.” Read More…

Pre-order Strangers To Superfans Now Marketing Resources

I’m excited to be gearing up for this release, as I’ve been working on the concepts behind it for a year. Here’s the blurb:

From the author of Let’s Get Digital and Let’s Get Visible comes the book that will change how you think about marketing forever.

Strangers to Superfans puts you in the shoes of your Ideal Reader, allowing you to view your marketing from her perspective. You will:

*Learn the 5 stages in The Readers’ Journey.
*Identify failure points quickly to manage backlist efficiently.
*Optimize each stage to increase conversions.
*Boost sales by making the overall process frictionless.
*Build a legion of passionate, engaged readers who do the selling for you. Read More…

The Anatomy of a Launch Marketing Publishing

Let’s Get Digital 3 has been out for a week and has sold around 3,500 copies. How did that happen? Let’s take a look… I released Digital 2 in September 2014 and it was maybe 60% new content, but the changes were largely superficial in the sense that it was an updating of the text rather than any kind of re-imagining. I decided early on that Digital 3 would be more revolution than evolution.

I released Digital 2 in September 2014 and it was maybe 60% new content, but the changes were largely superficial in the sense that it was an updating of the text rather than any kind of re-imagining. I decided early on that Digital 3 would be more revolution than evolution. As I detailed in this interview with Forbes earlier this week, a lot has changed in the last few years.

The whole text was rewritten from scratch – bar the odd sentence fragment here or there I couldn’t bear to part with – the only section that was spared a radical overhaul was the success stories at the back. Read More…

Final Chance To Get Let’s Get Digital 3 at 99¢ Marketing Publishing Resources

Let’s Get Digital 3 is out. Hooray! Pre-orderers will have already received their copies, but for those who prefer to wait until a book is live (I’m totally like this) you can still get it at the promotional price of 99¢. Don’t delay, as the price will rise tomorrow to $4.99.

I really hope you get a lot out of it, your support during the pre-order period was phenomenal – 2,500 writers have bought the new edition already. I hope I can repay that support with valuable information you can use to build your readership. Read More…

Amazon Decoded: A Marketing Guide To The Kindle Store is FREE Amazon Marketing

Let’s Get Digital 3 was announced this week and it is going very well indeed, with 1,000 copies pre-ordered already. The amount of sharing and recommending and tweeting has been spectacular – I’m very grateful to you all.

In fact, I have a gift for you.

Amazon Decoded: A Marketing Guide to the Kindle Store is now available. And it’s FREE. All you need to do is sign up to my mailing list to get a copy. That’s it. And you can unsubscribe right after if you wish, I don’t mind at all! Really. Read More…

Pre-Order Let's Get Digital 3 For $0.99 Marketing Publishing

The third edition of my self-publishing guide — Let’s Get Digital — is available for the special pre-order price of just 99¢. Grab it while you can, the price will jump up to $4.99 right after the launch, which is pretty soon too: January 25. AMAZON | AMAZON UK | NOOK | APPLE | KOBO | GOOGLE | PAPERBACK I’ll get into what has changed in a moment (spoiler alert: everything), but I just wanted to stress that after the problems back in 2014, anyone can purchase this edition. It has been uploaded on a fresh ASIN, so everyone can buy and update their version for the minimum possible price — 99¢. The third edition has been completely rebuilt from the ground up, reflecting the challenges facing both new and established self-publishers today, as well as Read More…

BookBub CPM Ads and Wide Distribution Marketing Resources

I decided a while ago that I was going back wide with all my books. Sales were pretty anemic to begin with (readers don’t magically discover books), but then I put together a little marketing plan. I don’t want to invest too heavily in pushing my historical novels until I have a couple more books in my series out, but I was curious to experiment with a few different approaches for pushing wide books. After nabbing an International-only BookBub Featured Deal for Liberty Boy, I decided to build a little campaign around it, particularly looking at sales internationally, and off-Amazon. When you are in KU, it makes sense to concentrate sales. As detailed in this post from August, visibility turns Read More…