free promotions are more than just making a book free for a few days, you can also consider permafree series openers, reader magnets, arcs, and more

9 Ways To Unleash The Power of Free

Updated by David Gaughran 25 January 2022. Marketing • 15 Comments.

Authors are giving away more stuff than ever before: permafree books, reader magnets, and ARCs are just the tip of the iceberg. What’s going on? Should you jump on the free train? Does any of this stuff generate money? Let’s break it down.

The self-publishing landscape today looks very different from when I started ten years ago, that heady time when ebooks first exploded in popularity.

But some things are suddenly feeling quite similar. The impact of the pandemic and lockdowns has seen a lot of economic change occur in a short space of time. With an increase in online purchasing for painfully obvious reasons.

That also means there are lots of new ebook consumers up for grabs. Read More…