Building a Killer Email List

There is a lot of upheaval in publishing today and I think that’s likely to increase rather than decrease. The best insurance policy any writer can have against the future is a targeted mailing list. I’ve written before about how the author with the biggest mailing list wins, and I’ve invited Nick Stephenson along today because he’s got some great ideas on how to boost your list. The cool thing about his approach is that it’s something anyone can do. And, as you will see, it really, really works. Here’s Nick with more: Building a Killer Email List As an author, I try to read as much as possible. I tend to get excited over 8 or 9 different authors across a few Read More…

The 20-Year Overnight Success

You might assume that Michael Wallace has led a charmed existence as an author: his first book hit the Top 100 right from launch, and the hits just kept coming, especially when Amazon Publishing picked him up and gave him a real push; he has now sold over a million ebooks and seemed to do it without breaking a sweat.

But like many “overnight” author successes, Michael Wallace’s story is one of hard work, persistence, and making the most of an opportunity when one finally came his way.

Michael Wallace took the time over several days in September 2013 to answer my questions about writing, marketing, and the book business, and the dialogue is presented in full below and is still hugely relevant to being an author in 2021.

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The Author With The Biggest Mailing List Wins

What happens when a reader finishes your e-books? What’s the first thing they see? What’s the first thing they do? Back-matter is extremely important. Presuming you have done your job as a writer well, it’s a golden opportunity to draw readers into your world. The basic components of effective back-matter are fairly straightforward: blurbs for and/or links to your other books, links to whatever social media presence you have, a short note requesting reviews, and, most important of all, a link to your New Release Mailing List. If you don’t have a mailing list already, you need to set one up immediately. It’s one of the most powerful tools at your disposal. Without an effective method for collecting readers’ emails Read More…