Thinking Inside The Box: Building Audience With Bundles

After my marketing post last month, I promised a follow up on box sets. In fact, I’ve gone one better and invited Phoenix Sullivan to do a guest post on the topic. Today is perfect timing actually because we have just launched SINS OF THE PAST: 5 Historical Novels of Mystery, War and Adventure – just 99c at Amazon, Apple, Barnes & Noble and Kobo: For those that don’t know Phoenix, she’s a self-published author who also runs her own publishing company – Steel Magnolia Press – together with romance author Jennifer Blake. In the last 18 months, Phoenix has also been experimenting with box sets and, as you will see below, the results have been astounding. I’ve known Phoenix for a while and no-one knows Read More…

The 20-Year Overnight Success

You might assume that Michael Wallace has led a charmed existence as an author: his first book hit the Top 100 right from launch, and the hits just kept coming, especially when Amazon Publishing picked him up and gave him a real push; he has now sold over a million ebooks and seemed to do it without breaking a sweat.

But like many “overnight” author successes, Michael Wallace’s story is one of hard work, persistence, and making the most of an opportunity when one finally came his way.

Michael Wallace took the time over several days in September 2013 to answer my questions about writing, marketing, and the book business, and the dialogue is presented in full below and is still hugely relevant to being an author in 2021.

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