Thinking Inside The Box: Building Audience With Bundles

After my marketing post last month, I promised a follow up on box sets. In fact, I’ve gone one better and invited Phoenix Sullivan to do a guest post on the topic. Today is perfect timing actually because we have just launched SINS OF THE PAST: 5 Historical Novels of Mystery, War and Adventure – just 99c at Amazon, Apple, Barnes & Noble and Kobo: For those that don’t know Phoenix, she’s a self-published author who also runs her own publishing company – Steel Magnolia Press – together with romance author Jennifer Blake. In the last 18 months, Phoenix has also been experimenting with box sets and, as you will see below, the results have been astounding. I’ve known Phoenix for a while and no-one knows Read More…

The Craft of Writing: Interview with Michael Wallace (Part II) Writing

Today I have Part II of my interview with Michael Wallace – an author who has sold over 400,000 e-books since he started self-publishing in January 2011. If you missed Part I yesterday, that’s here and make sure to read that first. In this second installment, Michael talks about the kind of marketing that has worked for him, his advice for newer self-publishers, and his take on the 10,000 hours theory as it applies to the craft of writing. We talked about author platform, but that’s only one aspect of marketing. While you don’t spend a huge amount of time blogging, or on Twitter or whatever, you do take an active role in promoting your books. What has been the Read More…

The 20 Year Overnight Success: Interview with Michael Wallace Writing

I have an interview today with Michael Wallace, an author who has sold over 400,000 e-books since he started self-publishing back in January 2011. Michael patiently took the time over several days to answer my questions about writing, marketing, the craft, and the business. Given the length of the interview, and because I didn’t want to cut any of the great answers he gave, I’m posting this over two days. The second part will go live at the same time tomorrow: 5pm GMT/Noon Eastern. When I started self-publishing a couple of years ago, you were one of those guys already doing well that everyone was watching closely. I think you uploaded your first in January of that year, and, if memory Read More…

2011: The Self-Publishing Year In Review

This has been a year of massive changes. Some of the older hands say that the business has always been this way. However, I don’t think we are simply seeing another year of flux. Instead, we are witnessing a process unfold which will revolutionize publishing forever (or at the very least, the foreseeable future). But hey, I could be wrong, and we might all be back querying – and fawning in the comments of agents’ blogs – by March. January The year opened with a booming e-book market as millions of Americans went on a binge buying spree to fill up their new e-readers – most of which were Kindles. That led to a handful of self-publishers posting truly eye-catching numbers, some Read More…

Exclusive: Indie Author Michael Wallace Signs 5 Book Deal With Amazon

Indie writer Michael Wallace has been signed to a 5 book deal by Amazon’s imprint Thomas & Mercer, hot on the heels of the deal they struck with J Carson Black last week. Michael is the author of several thrillers, including the bestselling Righteous series, The Red Rooster, and The Devil’s Deep.  His newest self-published title The Devil’s Peak, was released today. He now joins J Carson Black, JA Konrath, Blake Crouch, Barry Eisler, and Ed McBain in what is a top-drawer line-up for Amazon’s new mystery and thriller imprint. Here’s the official announcement from Publisher’s Lunch: