Best Book Promo Sites in 2020

These are the best book promo sites around for boosting your sales, broken down into various categories – with something for all budgets and experience levels, even some freebies for newbies! Check the final section for hands-on advice on how to build a proper marketing campaign.

And don’t forget! You will get WAY better results from any marketing if you publish your book properly. My guide is here and free.

Free self-publishing guide Let's Get Digital
But First, Let's Talk Sales Rank

Deal Sites

Deal Sites Explained

There’s a whole section at the end on how to use what I call Deal Sites, but you might hear others called Ad Sites or Promo Sites or Reader Sites – you would think a community of writers would have nailed down the nomenclature after ten years, but there you go.

Deal Sites are basically like Groupon for ebooks: you pay a fee to have your book listed in the daily offers – usually sent out by email – and you get lots of sales or downloads in return. Readers get cheap/free books, your book jumps into the charts, everyone wins. There’s a lot more to using these sites effectively in terms of strategy, but those are the basics.

BookBub

BookBub Featured Deals - Best Book Promo Sites 2020

The Big Daddy of promo sites deserves a category of its own as it is a different beast. A much larger beast. BookBub arrived on the scene several years ago and utterly transformed book promotion, to the extent that they have way more juice than everything else here combined. Which is no surprise when you discover they have over ten million voracious readers subscribed to its lists.

Sign up as reader to the BookBub Featured Deals email and you’re asked to pick your favorite genres from 30+ categories. You get daily emails with a range of books in your genres: household names, undiscovered gems, traditionally published, small press, and self-published – a real mix of free books, 99¢ deals, and a few $1.99/$2.99 books – but even those are usually heavily discounted. I buy a few books a week from this email – it’s great!

Getting your book into BookBub’s Featured Deals email is expensive. You can check the full price list here, but what you will see is that a 99¢ will cost anything from $164 for the smallest list right up to just over $1,000 for the very biggest lists – but your book will be going out to 2m-4m readers, and you could sell thousands of books. Authors typically report making their money back in twenty-four hours, and enjoying sustained sales for a period afterwards also. Also keep in mind there are much cheaper sites below, if that up-front cost is too high a barrier.

It’s a little cheaper to get a freebie featured, and more expensive for higher-priced books (I don’t recommend doing the latter). My last free run generated over 37,000 downloads, just to give you an idea how many hands you can get your book into.

The biggest stumbling block with BookBub isn’t the cost, as considerable as it is, but in the difficulty of getting picked. You must apply, and BookBub says it only accepts 20% of applicants. (I’m guessing Dan Brown has a slightly better chance than that of getting accepted, so you and me are probably facing lower odds than 20%.) If you are exclusive to Amazon, or don’t have very many reviews on your book, or your presentation isn’t superb, your chances of getting picked are very slim indeed. But if you want to apply, your first step is to sign up for BookBub Partners account – which I recommend doing anyway, and populating your books on the platform so readers can discover them.

There is another way to reach this passionate audience of 10m readers – one which I’ve written a guide to called BookBub Ads Expert – and I also have some other resources like this video guide below. Generally speaking though, the BookBub Ads platform is not for beginners; I recommend they peruse the options below instead.

Freebies

Freebies - Best Book Promo Sites 2020

Free promotions are often the easiest and cheapest to put together, and the greatest return in terms of just getting your books into readers’ hands. Here are my preferred sites in (rough) order of relative power. Those in bold are strong recommendations. The rest are for more aggressive pushes. Only need one? Pick Freebooksy.

Discounts

Discounts - Best Book Promo Sites 2020

Some sites are better value with freebies, other with discounts. Most only accept 99¢ deals, but that’s almost always the best way to run a discount anyway so don’t sweat it. Those in bold are strong recommendations. The rest are for more aggressive pushes. Only need one? Pick Robin Reads.

Also check the genre-specific deal sites below for further options.

Genre Specialists

Genre Specialists - Best Book Promo Sites 2020

These sites are recommended for both freebies and discounts, as long as your book is the right genre, of course.

Your genre isn’t listed? Hey, I feel you. But these sites are among the newer of those featured, so hopefully things will continue to develop in that manner. Some of the above are innovating in other useful ways, like allowing you to feature more than one book. Speaking of…

Series Promos

Series Promos - Best Book Promo Sites 2020

Some new services are finally popping up to push several books at once – ideal for a series. As always, bolded items are stronger recommendations.

  • Freebooksy ($125-$200)- this is a brand new promo, replacing the old series promo which wasn’t raved about. This is very different – a truly innovative promo that goes direct to your series page on Amazon and can drive strong sales across your series, especially if there are multiple discounts running alongside your free Book 1. Very new, but initial results are great. More on how it works.
  • EreaderIQ ($10-$25) – this is a regular free/discounted promo but they let you add mention of up to four more books (for $3 each) as long as they are $2.99 less. Other nice add-ons include being able to flag if the book is in Kindle Unlimited, a link to the audiobook, and so on. The other books featured don’t necessarily have to be in the same series.
  • BookBasset ($21.99) – this is a featured author promo where they will also let you add up to four more books of yours (included in the price), as long as they are $2.99 or less; they strongly advise at least one book is free. These can be any books from your catalog BTW.
  • BookDoggy ($18-$20) – this is also more of a regular free/discounted promo but where they let you add a mention of your series page – a cool add-on I wish was universal.

I was in two minds about including BookDoggy in the free/discount sections up top. The price is reasonable, but I’ve never been able to get a clear read on how many sales/downloads it was bringing in, as I had too many other things running. Feel free to share in the comments if you have strong feelings either way.?mn

List Builders

List Builders - Best Book Promo Sites 2020

A warning: list builders are best used to augment your organic list-building efforts, not to replace them. If your list is predominantly from list-builders and competitions and the like, then you might have an issue. That said, they have their place, and I like using them strategically. These are two of the best around – and BookSweeps especially can drive strong, high-quality sign-ups.

The latter only runs list-building promos occasionally, but does do a lot of other stuff, like…

Follow Promos

Follow Promos

Both BookSweeps and LitRing also do worthwhile BookBub Follow promos (and LitRing does occasional Amazon Follow promos. The reason I’m separating them out is you need to take the caveat from the listbuilder section above and triple it here. At least with email, you know if you are carrying deadweight, and can re-engage (or cull) persistent non-openers. There is no way to even identify deadweight in your Amazon/BookBub Follows, let alone do anything about it. Use sparingly, but I think they are fine for something like getting you your first handful of followers.

Money Savers

Times are tight! If you have a restricted budget, and can’t just jump on everything here, these are my top value, lower cost picks from everything available – including some freebies for you too.

Fussy Librarian – first-time users can use the code 10OFF on checkout to receive $10 off their first free book promo (making what was already good value even cheaper).

OHFB – a nice site but I don’t think the $75/$100 promos are worth the cost. However, this option is free (but there’s no guarantee of being picked).

Digital Book Today – I must try the $20 free book promo here again soon as it has been a while, but this promo is free.

And then out of the sites previously mentioned, Freebooksy is the best value for freebies if you can afford (go with ENT or Fussy Librarian if you can’t). Robin Reads and ENT vie for top spot for discounts, but BookBarbarian gives them a run for their money if you write SF/F. The Freebooksy series promo is very new, and looks like it might be very lucrative, but it’s not that cheap. EreaderIQ will have way less juice, but it’s a nice option if money is very tight.

Keep in mind this, though: I’m firmly of the opinion that it’s better to let your books slide for a while and organize a really good promotion every so often, than to be promoting all the time and using lesser value sites. Consider it.

Building A Campaign

Building A Campaign

Stack your promos, as indies like to say. Amazon rewards consistent sellers over those which spike and collapse, so stringing together five days of consistent downloads it always desirable.

What? You want more? FINE.

Here’s my course on how to build your marketing campaigns using all these deal sites, and a few more tricks too. Oh and it’s FREE!

Free Marketing and Self-Publishing Course - Starting From Zero with David Gaughran

Questions

Questions

Pop your questions on book promo sites in the box below. I’ll get a ping right away, and answer you once I’m finished alphabetizing my collection of fine hams.

62 Replies to “Best Book Promo Sites in 2020”

  1. Hi Dave, Book bundling used to be a good promo option. BookBundle was one, which doesn’t seem to available anymore. And there’s BundleRabbit which the manager of our recent collaboration rejected for some reason. Are there others? Maybe some about to launch? Obrigado JJ

    1. I don’t know – I think some of the Amazon restrictions around box sets, and some of the shady tactics used to promote them which triggered those restrictions – have probably cooled the ardor for those kind of services. I’ve always preferred handling those kind of collaborations personally, or have it managed directly by someone I trust. Otherwise I end up in a promotion with someone that I really, really don’t want my name beside.

  2. Dave, I always love getting your opinion on all things author related! I wanted to mention that I also use Love Kissed Book Bargains. I’m a romance author who always gets great results when I run a freebie promotion for $15 (https://lovekissedbookbargains.com/author-sign-up/). Same with Book Rebel ([LINK REMOVED BY ME, SEE MY COMMENT BELOW – DAVE), although it’s $31. I always include these sites when I run promos as well, and I’d say their effectiveness is somewhere between Freebooksy and BKNights.

    Anyway, as always, thanks for this compilation. I’ve been planning to try Freebooksy’s series promo ever since you first wrote about it–and I will be next month. Can’t wait to read Amazon Decoded!!!

    1. Hi Jade, Thank for the link to Love Kissed – I’m not aware of them personally but I’ll check them out. I have removed the link to Book Rebel though – that’s one of Rebecca Hamilton’s businesses, AFAIK, and I don’t want to give her the link juice or the business. In fact, I think a giant warning sign is needed there instead.

      1. Hi David,
        I’m launching my first book in October and I’ve been going through the sites and thought Book Rebel seemed good. Without getting into legal trouble (too much detail) can you say why I shouldn’t put an ad with them?
        Best regards
        Rosalind

        1. My post on it is here: https://davidgaughran.com/2018/04/11/please-help-an-author-fight-this-crazy-court-case/

          And if I don’t go into further details, the quoted tweet at the end should explain why. But the short version is that Rebecca Hamilton runs a number of promotional services by authors, and has been an extremely problematic person in the indie space for a long time – and has been banned from KDP by Amazon for various “promo tactics” – and was then sued by an indie author for breach of contract and fraud, and a huge chunk of the author community, including myself, contributed funds to help this indie author in her court case. Rebecca Hamilton then sued about a dozen of the most prominent contributors to this legal fund in an attempt to silence them.

          It was quite the episode, and completely unsavory, and I’ve no hestitation in saying that you shouldn’t do business with Rebecca Hamilton or any of her many author service companies – like Book Rebel, Author Grow, Genre Crave, 6-Figure Author Coach – under any circumstances.

          Is that clear enough? If you want to go through all the legals, those are here: https://www.kboards.com/index.php?topic=252500.0

  3. This comes at the end of a week where I did a countdown deal on a three book bundle for 99c. Promos I used were Bargain Booksy, Fussy Librarian, eReaderIQ, Ebook Discovery, And Book Barbarian. Total sales including the first discounted day with no promo running was 139 copies. Not at all what these sites used to do.

    1. I don’t know much about ebookdiscovery but the site doesn’t inspire confidence. BookBarbarian has always generated good results for me, especially for the price, Fussy is better for freebies than 99c books, in my experience, but the price of the 99c promos mean I will throw it into the mix on a more aggressive push, perhaps. There is genre variance too with every service, of course. I personally find that Fussy does great for historical fiction, which can be a weaker genre on other sites, whereas BargainBooksy doesn’t even have a HF category, and LF doesn’t deliver either. (Freebooksy is several factors better, in my opinion.)

      This is the landscape in 2020 – a handful of good sites, a handful more of okay sites you might loop in on a bigger push, a horde of terrible, scammy, or non-effective sites, and then one giant monster slowly cannibalizing the audiences of all of them.

      That said, there is still value to be found here, and it’s the easiest way for newer authors to get any kind of sales going. Deal sites are still the cheapest clicks available, for the most part, the main problem being that the audiences are limited. But they can provide a solid foundation for a price promotion or a free promotion or a series push, which then needs to be augmented with other traffic sources (email list, swaps, group promo, ads on Facebook/Amazon/BookBub).

  4. ” list builders are best used to augment your organic list-building efforts, not to replace them”

    Oh dear! I had/have an ‘organic’ list of around 300, but used Storyoriginapp.com to build it up to somewhere in the region of 700 over the last eight weeks with the aid of a reader magnet short story and committing to a monthly newsletter. Now I’m wondering what else I should be doing instead or as well as to find those ‘organic’ followers.

    That said, I’ve found storyoriginsapp at least reasonably useful for getting reviews as well, with the added benefit of it being free.

    1. I’d be a lot more concerned if you had 300 organics and 3000 from promotions or giveaways. Also, to be clear, if it is the kind of listbuilder promotion where you are just pushing your existing magnet, then that’s probably fine anyway. I’m more concerned about those which come from things like competitions and giveaways – which can attract readers who have little interest in your work. Having some of those in the mix is fine, but if your list starts being overwhelmingly compromised of those that signed up to win a gift card or a new iPad or something, then that’s a problem.

  5. Book Doggy and free books: My books are in KU, so I tend to run a free promo each month for one of my Book 1 in a series. I measure the promos by my promocost$ by freebookordered. Book Doggy consistently comes in at 0.02 – 0.03 per book. I consider 0.04-0.05 “caution” and 0.06 and above as a red flag and don’t use that promo site anymore. Two of my series are mystery and one series is apocalyptic Scifi. In my experience, some promos don’t do well with the Scifi. I think they don’t target readers as well as other promos, but I’m a single data point in a huge population.

  6. Hi David. I write free verse poetry storytelling, with collections of memoir and from life, as well as a series that is a love poetry Trilogy.

    Readers like them, but working out an approach to promotion is very tricky.

    I’d love to have your thoughts on a way forward.

    1. Hi Frank, I’m not going to pretend I know anything about poetry, or how to sell it, or that this is an easy path (but I’m sure you are aware of that already). There will be elements of the course that will be completely irrelevant to you, but there will be other aspects of it that should prove useful – so once you go into it with that mindset you should be fine. You might also be interested in this podcast from a very successful self-published poet – again, might be some bits here you can pick out: https://selfpublishingformula.com/episode-228/

    1. Soon! Just need to record and upload the last few videos, the rest is all done and in place. Right now, the platform is getting slammed so everything is slowed down: video processing times, support, etc. I expect to open up in the next couple of weeks – a lot sooner, hopefully.

      As for BookFunnel promos, they can be great and I’ve used them for fiction. But, two things: 1) Your primary focus, IMO, should always be on organic growth because organic sign-ups will always be far stronger and your list can really start to teeter if there are too many inorganics in the mix. 2) Some people are way too indiscriminate about the promos they join. Remember, these are books you will be pushing to your list. Are they good enough? Really? And how often are you doing these promos?

      Some people are just pushing these promos to their list constantly, meaning their subscribers are just getting an endless parade of sub-par books, sometimes off genre books too. You are quickly going to turn off readers unless you are providing them genuine value in each email.

      I think both scenarios are indicative of number-chasing. All this effort trying to get new sign-ups is pointless if you don’t look after them and convince them to stick around – you’re just pouring more and more water into a leaky bucket.

  7. I launched my second novel last month. It is getting very little traction. I know that this is a hard time to sell books right now. I’ve tried to learn Amazon ads but am reluctant to invest in it. My second book is women’s fiction and I am thinking maybe I am just not a talented enough writer to try to sell my book in the already over-crowded book market. Do you have any suggestions? Thank you for all the help and advice you give to writers. This has always been an extremely difficult profession.

    1. Oh that’s a great question – I will add a section to the above. Just off the top of my head, Chirp is definitely something to look at – which is BookBub Featured Deals for audiobooks, basically, but also an audiobook retailer, which makes it really interesting: https://www.chirpbooks.com/

      You get distribution there via Findaway – so non-exclusive folk only. And you can run BookBub Ads for audiobooks now too.

      Aside from those two options, you can submit a price promotion via Findaway, if you are using them for distribution, and I think that puts your audiobook on sale for a month, and they highlight that deal to retailers who may pick it up themselves.

      There are a couple more options, and I’ll update once I remember! But I imagine the options will grow further, especially with the increasing number of authors looking at non-exclusivity.

      Those exclusive with ACX are very limited on this front, of course, especially because they have zero control over price.

  8. Greetings David,

    Thanks for your well-rounded article. I’ve never used Robin Reads before, but it appears that the site targets only Amazon and B&N Nook. As a wide author, it makes sense to ensure that advertising dollars target all the major storefronts. I understand that they “are looking to expand to different retailers in the future.” Being much more connected than myself, have you heard anything about this?

    With thanks,
    Lee

    1. I don’t know what their plans are specifically, but I have noticed most of the sites adding more and more links to other retailers and looking like they are trying to cultivate that audience, whereas a few years ago most of them just linked to Amazon.

  9. I’ve been using promotional sites for longer than I can remember.

    For authors, BookBub is top tier, even though I wouldn’t say it’s the same for readers.

    ENT is second only to BookBub. It produces concise newsletters that are excellent for authors and readers alike.

    BookRaid (inexpensive), FKBT, ereader cafe, ereader IQ, Book Cave, ManyBooks, and Book Adrenalin are worthwhile while any promo costing $60 or more is not. If you’re spending $60 or more it should be on FB or Amazon Advertising. BookBub ads are problematic for KDP authors.

    1. By what metric is BookBub not top tier? It has over 10 million subscribers to its lists, easily surpassing all the other sites by several factors.

      And I don’t know why you state BookBub Ads are problematic for KDP authors. I’ve run huge marketing campaigns for exclusive books which were incredibly successful, at huge scale, delivering cheap clicks and excellent conversions. I think you should be careful making such blanket statements.

      There are lots of exclusive authors who have had great success with BookBub Ads. It’s dangerous to extrapolate too much from our own experiences and prejudices. For example, I’m quite good with Facebook Ads and BookBub Ads. I’m not so good with Amazon Ads, and – as a former digital advertising professional – I’m confused at some of the ways they seem to have structured the whole system, and could rant about that for hours if you get me going.

      But it would be a huge mistake for me to assume that no one else has had success with Amazon Ads, just because I find them tricky or don’t personally like the system.

  10. Hi David, I used your suggestions above for a successful series of promos in the States last month. However, I am in desperate need of bumping up rank in the UK. Do you have any recommendations for the UK?

    1. There are surprisingly few UK-specific promo sites, and very few of the US-centric ones seem to have any meaningful UK audience, BookBub aside, of course. I find the best tool for reaching UK readers is BookBub Ads, because of that, with Facebook Ads a pretty solid option in many genres too.

      I’m not sure why this is, exactly, but my guess is that the smaller market makes deal sites less viable – if you were going to start one, would you rather do it in the US or the UK? – and then Amazon’s own deal offerings seem more popular in relatives terms in the UK also. A Kindle Daily Deal can still put you in the Top 10 over there, so maybe Amazon didn’t leave quite the gap in the market that they did in the US. And maybe BookBub moved in earlier too.

      There are a couple – like ebooksoda http://www.ebooksoda.com/ – but I don’t think you are going to find any real needle movers (and I find it hard to get a read on that site myself, so haven’t yet included it above).

    1. Not doing them! Seriously though, I’m probably not the person to ask as I’m not that keen on pre-orders generally – to the extent that I’m not even aware of any promo options that exist for pre-orders. Pushing a pre-order with ads is a tough sell too. It’s hard enough to convince someone to buy now when they can actually buy now, to the extent that it will mostly be existing fans who will jump on a pre-order anyway, in my experience, so the biggest drivers of those sales are going to be your own platform: your list, your Facebook Page, maybe a Bookbub Pre-order Alert (I got decent results the one or two times I tried it), and then the end-matter of your books. And you should probably be quite strategic so that you don’t step on your lines for your launch, and tap out any audience before it is most needed – during launch week.

  11. For a Bookbub Feature promo, do you promo up until the Bookbub? Or after the Bookbub? Or both?

    Also with Bookbub can you discount your book before the Feature date?

    1. Hey CA – my apologies, I just rescued you from Der Spam Bucket…

      Like a lot of things, it really depends. And often the decision is taken out of your hands by site availability anyway. I’ve seen people make the case for both ways: letting BookBub do the heavy lifting and using the other sites to maintain rank, or letting the other sites warm things up and getting BookBub to help stick the landing.

      In pure algorithmic terms, you could probably make a stronger case for the latter, but then BookBub in particular often has stragglers coming to deals a little after the day of your feature, and they will keep your deal on the site until it expires, so that’s a point in the other column for running BB first.

      Realistically though, a BookBub Featured Deal is going to be an outsized spike that you simply won’t be able to match on any of your other promo days, no matter what way you arrange it, so I don’t stress about too much and just decide based on whatever suits me. Always stack promos around a BB but also be aware that there is no smoothing out that spike! You just have to do your best to string some consistent sales days around it/before it/ahead of it as best you can, and accept that the stellar rank that BB delivers will inevitably slip, no matter what you throw at this.

      When it comes to ad platforms specifically, I can be clearer on one point: save your BookBub Ads spend for after your Featured Deal. And perhaps consider running a series page ad on the day of the deal itself, targeting yourself.

  12. Hi David, do you think free promos are worth doing for a new release / first-time author, with no series for sell-through? I’m releasing a non-fiction travelogue, and was planning to combine some free promos in the first week (stacking them as you suggest), combined with Amazon Ads. Most of the promo sites only run promos for a broad non-fiction category (not travel), so I am concerned if I do get a load of downloads, it will skew my ‘Also Boughts’. I was also wondering if getting downloads during the KDP Free Promotion period will help my book when it returns to paid, as from what I understand the free downloads won’t count towards the paid bestseller charts? One benefit I felt the free promos might provide would be to gain reviews, and I also have a reader magnet in my new release, so hopefully it will generate some organic sign-ups to my newsletter. Thanks!

  13. Hello David, and thanks for the comprehensive breakdown. Learned a lot.
    I have a two part dilemma.
    1) Which list to list on. My novel, Plague, has been selling quite well, with little promo, the odd Kindle countdown and some lower end Amazon Ads. (By well, I mean about 1500 copies in three months, about a 1200 at .99 and the rest at $4.99 and lots of KU reads)
    Plague was traditionally published by PRH in Canada and the UK but I hold US rights.
    It won the ‘Arthur Ellis’ Best Crime Novel in Canada in 2015.
    Here’s the dilemma – it is a religious fundamentalist serial killer mystery set during the Great Plague of London 1665. So should I list it as Thriller, Mystery, or Historical Fiction.
    Dilemma 2) It is the first book in a two book series, with Fire following. I have them in a box set. Should I be promo-ing that instead?
    Didn’t get a BookBub deal.
    Any advice gratefully received. I have been studying a lot and feel I am flailing (and failing, nice near anagram) quite a lot in Indie World. Thanks, Chris (CC) Humphreys

  14. David,
    I’ve written 20 plus thrillers and mysteries, mostly in three series. Great reviews, mostly from people I don’t know. Averaging about $300 a month from KDP exclusively. Pulitzer nominated at The New York Times, occasionally do promos (BookBub a couple of times; Fussy a lot). But looking to break out. Suggestions?
    Larry De Maria

    1. Hi Larry, you have a lot of marketing options here and being able to rotate three series and push one hard each month is a real boon. I recommend checking out my Starting From Zero course – which is free – and following the series marketing plan in there, which will take all the recommended sites above, and a few other tricks, and show you how to approach the marketing of those series in a more strategic way – without breaking the bank – and should start to bring in a better return for you (which you can then start reinvesting in something like Facebook or BookBub Ads and take another step up again). https://davidgaughran.com/startingfromzero

  15. Hi, David. I was wondering if you have ever tired My Book Cave. I didn’t see it in the lists above and am just curious if it is because you haven’t used it or if it is one you used and didn’t get good results on. I’ve just started dipping my toes in the promo site waters over the past year — slowly and cautiously 😉 — and that is one which I have tried.

    Thanks,
    Leenie

    1. I don’t know if anything has changed more recently but I was very unhappy with how they treated and classified LGBT content in the past, and that the very existence of gay people in a novel needed to carry some kind of content warning label like rape or incest or extreme violence. It’s an issue the community attempted to raise with MyBookCave on multiple occasions – and got nowhere. After a period had passed and no changes had been made, I emailed them directly to raise my concerns and they chose not to engage with me on the issue. So I chose to stop using and recommending them.

  16. I can’t find any mention of Kindle Nation Daily and its Book Gorilla email service anywhere here, which comes as a bit of a surprise. I’ve been a user for many years, both as a reader and a writer, and I like it a lot. Crisp, well-presented, and professional. It’s not BookBub, of course, but it has always seemed to me to be among the better services out there and claims to have a list of 250,000+.

    Is there some specific reason you omitted it?

    1. The selection is results-driven, mostly on a cost-per-sale/cost-per-download basis. KND used to be the biggest promo site around but it has slid quite a lot since the heady days of 2011 or so. The cost it charges for the results it delivers don’t make a great deal versus those sites featured above, in my experience and that of other authors I’ve compared notes with. BookGorilla doesn’t seem much better.

      The only promo on either site which would be close to making the cut is KND’s Free Book Highlighter – which is just $29.99 and can include a free “slideover promo” on BookGorilla if you fill out the form. I used to run that one when doing more aggressive pushes, but lately I’m not sure if it’s delivering that many downloads anymore.

      I do periodically retest (and continue to compare notes with authors in other genres too), and do make changes to my list when warranted.

      1. Interesting. Thanks. Speaking personally, Book Gorilla always delivered for me, although it’s true I haven’t used it for a promo since early last year. And as a reader, I buy stuff through it more often than I do through BB, but maybe that’s just me.

  17. Hi, David. I am so new to the marketing end of things. Excuse my ignorance. How do I “make a book free” for freebooksy? Does that mean make it free on Amazon? Are we talking about eBooks and paperbacks. I have one book I would like to try it with, and its published on both platforms. Thanks.

    1. Thanks for the heads-up. I’ve emailed them to see if there is a new coupon/new promotion and I’ll update the above when I hear back.

  18. Stumbled onto your site today, and found most of your information very helpful. Thank you for sharing. Just ordered your book on Amazon, and can`t wait to read it.

  19. David,
    I just have to say you are such a valuable component to the self-pub/indie world. Thank you for all you do.
    And your humor? Among the very best. Your line (above) about alphabetizing your hams? I nearly spat my morning coffee. Keep up the great work.
    Just wanted to heap some praise on someone I find genuinely interested (read: invested) in our success, and not just selling sh!t. Which I get, and endorse (we all gotta eat. Ham), but you do it in a non-cheesy (gruyere, if you must, please) sort of way.
    Cheers!

  20. Surprised not to see Evan Gow’s StoryOriginApp on your list for listbuilding or even swaps. Evan is the real deal, super nice guy, helping indie authors. Hey, wait, he reminds me of you except he has no killer beard. Right now, his site and all services are free, but it’s been in beta for a couple years and eventually he will charge $. He is very responsive, keeps adding new features, etc. Highly recommend his app. I saw a few people mentioned it in their comments, and he deserves their praise. Easy to handle reviewers, too, even prompts them on release date to leave their promised review. And you can let folks directly download without putting in an email. Handy if they’re already on your email list and you want to give them something. Anyway, just wanted you to know about all the great stuff there. Thanks, David, for all you do. Best wishes!

    1. It was more about sites like StoryOrigin (and BookFunnel) being slightly outside the bailiwick of this here page. But there is a case for adding these types of promos and perhaps I’ll do that in the next update – thanks!

  21. I’m so grateful for all of the resources you have and I wish I’d found them sooner. I have a series that has pretty good read-through (About 80% from book 1 to 3), but since it is erotic romance it’s tricky to promote it. Amazon dumped the first book into erotica and no matter how I’ve argued they refuse to remove it though the rest of the series has avoided that fate.
    I’ve been reading everything you have out and decided to apply some (Most) of the tactics since I’m releasing book 4 on Sep 27th. I revamped the blurbs about two weeks ago and have already seen a slight uptick in sales and page reads. I have new covers to upload that fit the genre/market better. I have book 1 scheduled for a free run starting 3 days before the release of the 4th. I also discounted book 2 to .99, and book 3 to 1.99. The new release will go live at a discounted 2.99 since they’re all usually 3.99.
    I have 13 paid promos scheduled over the 5 days book 1 will be free, plus newsletter swaps with similar-genre authors. I’m really hoping to get more eyes on the series to make it stick higher, but I’m prepared to take an initial loss since reach is the goal. I am blocked from running Facebook and (usually) Amazon Ads due to the content of the books, but I plan to give BookBub a spin. I did the research into comp authors after reading Bookbub Ads Expert, but I haven’t been able to test any since this is all happening so soon.
    I’m really hoping all of this works out. I even took the plunge and finally set up a website which I swore never to do, and that tutorial you have a link to in the Following resources is amazing! I’m planning to do the same revamp/sale blast with another series in Feb if it does.
    If there’s anything you think I missed, I’d be grateful for the help! I’ll try to update once everything runs!

  22. Hello and thank you, as always!

    I am pretty lost, since I have a new ebook of Mathematical riddles (non-fiction) to have fun, but I dont know where can I find a promo site that matchs with my book! :/

    1. I’m in the same boat with my historical stuff – which is a shame as they used to do great at Robin Reads before they started splitting things up by genre. You could try the Premium promotion as that is all genres, but it’s more expensive and a bit more of a risk if you are coloring outside their lines genre-wise. As for BookSends, I stopped recommending them because the prices kept going up (esp. for freebies) but results seemed flat or deteriorating. And then they were doing things like charging extra for a Facebook mention – which many deal sites do for free – and those Facebook posts have virtually no interaction, so that seemed off to me. I was also unhappy with some of the questionable crap they were promoting to authors via their mailing list – questionable course sellers and the like. I tried to raise it with them, but they didn’t see the issue. So I just stopped recommending them. YMMV.

Leave a Reply

Your email address will not be published. Required fields are marked *