These are the very best book promotion services in 2023 for boosting your sales, launches, free promotions, series deals, and mailing list sign-ups. Something for all budgets and experience levels with self-publishing – including a few options which are completely free!
This list of book promo sites is curated by me personally. All sites here have been vetted and tested extensively, and are here because of the results they generate.
You can skip to the section you are looking for below but make sure to check the end for a free course on how to build a marketing campaign. Yes, that’s right, a completely free course on how to promote a book. Read on, pilgrim!
- Promo Sites Explained
- Boost Sales With Promo Stacking
- Free Promotions
- Genre Specialists
- Series Promotions
- List Builders
- Follow Promos
- Money Savers
- Create A Marketing Campaign
Promo Sites Explained
There’s a whole section at the end on how to use what you might call promo sites, deal sites, ad sites, or readers sites, depending – you would think a community of writers might have nailed down the nomenclature around book promotions after ten years, but there you go.
Promo sites are basically like Groupon for ebooks: authors pay a fee to have their book listed in the daily offers – usually sent out by email – and they get lots of sales or downloads in return. Readers get freebies and discounts, and the author’s book jumps into the charts; everyone wins.
There’s a lot more to using these sites effectively in terms of strategy, and see the Build A Marketing Campaign section at the end for free resources to help you there, but those are the basics of book promotion for self-published authors. We focus a lot on price promotions – i.e. running discounts on books to get sales moving.
Boost Sales With Promo Stacking
The very best way to use promo sites is to “stack” your promos, as experienced self-publishers say – which just means running several at once. However, don’t make the mistake of running them all on the same day.
The best way to stack promos is one after the other. Here’s a short video explaining the technique:
The Big Daddy of book promo sites deserves a category of its own as it is a different beast. A much larger beast.
BookBub arrived on the scene several years ago and utterly transformed book promotion. It now has way more juice than everything else here combined. Which is no surprise when you discover they have over ten million voracious readers subscribed to its lists.
Sign up as reader to the BookBub Featured Deals email and select your favorite genres from 42 categories. You will get daily emails with a range of books. Household names, undiscovered gems, traditionally published, small press, and self-published. A real mix of free books, 99¢ deals, and a few $1.99/$2.99 books – but even those are usually heavily discounted. Reader-me checks it daily.
BookBub Featured Deals
Getting your book into BookBub’s Featured Deals email is expensive. You can check the full price list here. What you will see is that a 99¢ Featured Deal will cost anything from $152 to $1,000+ depending on category size. Your book will go out to 2m-4m readers in the case of the more expensive categories, and you could sell thousands of books. Authors typically report making their money back in twenty-four hours, and enjoying sustained sales for a period afterwards also. Also keep in mind there are much cheaper sites below, if that up-front cost is too high a barrier.
It’s a little cheaper to get a freebie featured, and more expensive for higher-priced books. (I don’t recommend doing the latter.) My last free run generated over 37,000 downloads – to give you an idea how powerful this option can be.
The biggest stumbling block with BookBub isn’t the cost. It’s the difficulty of getting picked. You must apply, and BookBub says it only accepts 20% of applicants. (I’m guessing Dan Brown has a slightly better chance than most, so you and me probably face tighter odds.) If you are exclusive to Amazon, or don’t have very many reviews on your book, or your presentation isn’t excellent, your chances of getting picked are very slim indeed. But if you want to apply, your first step is to sign up for BookBub Partners account – which I recommend doing anyway, and populating your books on the platform so readers can discover them.
There is another way to reach this passionate audience of 10m readers – one which I’ve written a guide to called BookBub Ads Expert – and I also have some other resources like this video guide below. Generally speaking though, the BookBub Ads platform is not for beginners; I recommend perusing the options below instead.
Free Book Promotions
Free book promotions refer to promoting a book which is free, rather than promotions which cost nothing (see below for some of the latter). These free promos are often the easiest and cheapest to put together, giving the best return in terms of simply getting your books into readers’ hands. Here are my preferred sites in (rough) order of relative power.
Those in bold are strong recommendations for free book promos. The rest are for more aggressive pushes. Only need one? Pick Freebooksy… but Fussy Librarian is hot on its heels and could overtake it in 2023.
- Freebooksy ($30-$120)
- ENT ($40-$50)
- RobinReads ($45-$85)
- Fussy Librarian ($13-$76… with discounts for repeat business + regular coupons in their author newsletter)
- BKNights ($5… +$5 more to be featured in the email, which is the good part)
- EReaderIQ ($10-$30)
- BookBassett ($8.99)
- Free Kindle Books & Tips ($25)
- BookRaid ($0.15 a click, capped at a max charge of $60)
Some sites are better value with freebies, other with discounts. Most only accept 99¢ deals but that’s almost always the best way to run a discount anyway. Those in bold are strong recommendations. The rest are for more aggressive pushes. Only need one? Pick Robin Reads.
- RobinReads ($40-$80)
- ENT ($45-$70)
- BargainBooksy ($20-$90)
- Fussy Librarian ($10-$22)
- EreaderIQ ($5-$20)
Also check the genre-specific deal sites below for further options.
These sites are recommended for both freebies and discounts, as long as your book is the right genre, of course.
- Red Feather Romance (Romance/Erotica – $95-$135)
- Book Barbarian (SF/F – $40-$60)
- Red Roses Romance (Romance/Erotica – $25-$45)
- Book Adrenaline (Thrillers/Mystery/Crime – $20-$35)
Your genre isn’t listed? Hey, I feel you. But these sites are among the newer of those featured, so hopefully things will continue to develop in that manner. Some of the above are innovating in other useful ways, like allowing you to feature more than one book. Speaking of…
Some book promo sites are finally offering options to push several books at once – ideal for a series. As always, bolded items are stronger recommendations.
- Freebooksy ($65-$245) – the gold standard of series promotions. Results continue to be stellar from this fresh approach to series promotion which launched in beta in late 2021. Moves the needle in multiple genres: thrillers, romance, horror, SF/F, paranormal, YA, and non-fiction. Strongly recommended. More on how it works.
- EreaderIQ ($10-$25+… depending on your series length) – a regular free/discounted promo but they let you add mention of more books/formats for a nominal fee. Note: the other titles featured don’t strictly have to be in the same series.
- BookBasset ($21.99) – a featured author promo where they will also let you add up to four more books of yours (included in the price), as long as they are $2.99 or less; they strongly advise at least one book is free.
- BookDoggy ($18-$20) – this is also more of a regular free/discounted promo but where they let you add a mention of your series page. A cool add-on I wish was universal.
- BookAdrenaline/BookBarbarian/Red Roses Romance – this family of genre specialists (detailed in the above section) let’s you add a second book to a Standard Listing for a small additional fee.
Site owners: please add more series promotion options like the above! I especially like the Freebooksy approach, but even just adding a link to a series page for regular promos would be so valuable.
A warning: list builders are best used to augment your organic list-building efforts, not to replace them. If your mailing list needs a quick injection of fresh blood, list builders can be very useful. Just remember to use this tactic sparingly.
This is not a replacement for getting subscribers organically, or a short-cut to getting a big and healthy mailing list.
If your mailing list is solely garnered from from list-builders and competitions and the like, then you might have an issue.
That said, they have their place, and I like using them strategically. BookSweeps is the best around – in my experience it drives quality sign-ups.
- BookSweeps ($50)
Both BookSweeps and LitRing do BookBub Follow promos (and LitRing does occasional Amazon Follow promos. The reason I’m separating them out is you need to take the caveat from the list-builder section above and triple it here. At least with email, you know if you are carrying deadweight, and can re-engage (or cull) persistent non-openers.
There is no way to even identify deadweight in your Amazon or BookBub Follows, let alone do anything about it.
Use sparingly – I especially want to stress that here – but I think they are fine for getting your first few followers if you are stuck. Just don’t lean on these things too heavily or you’ll build your house on shaky foundations.
- BookSweeps ($35)
- LitRing ($25)
Times are tight! If you have a restricted budget, and can’t just jump on everything here, these are my top value, lower cost picks from everything available – including some freebies for you too.
Fussy Librarian – first-time users can use the code 10OFF on checkout to receive $10 off their first free book promo (making what was already good value even cheaper).
OHFB – a nice site but I don’t think the $75/$100 promos are worth the cost. However, this option is free (but there’s no guarantee of being picked).
Digital Book Today – I must try the $20 free book promo here again soon as it has been a while, but this promo is free.
And then out of the sites previously mentioned, Freebooksy is the best value for freebies if you can afford (go with ENT or Fussy Librarian if you can’t). Robin Reads and ENT vie for top spot for discounts, but BookBarbarian gives them a run for their money if you write SF/F.
The Freebooksy series promo is stellar, but it’s not that cheap. EreaderIQ has far less juice, but it’s a nice option if money is very tight, or a nice augment to Freebooksy if you have money to spread around.
Keep this in mind: I’m firmly of the opinion that it’s better to let your books slide for a while and organize a really good promotion every so often, than to be promoting all the time and using lesser value sites.
Create A Marketing Campaign
Booking a promotion above is a good first step when it comes to marketing, but if you want to build a real marketing campaign, if you want to come up with a killer launch plan for your next release, then you must check out my FREE course Starting From Zero.
Join 15,000+ authors and learn everything about how to promote your books, from branding, packaging, and positioning, to building your list and platform, to handling a book launch or other type of promotion.
Best part? It won’t cost you a penny.
Pop your questions on book promotions in the box below. I’ll get a ping right away, and answer you once I’m finished alphabetizing my collection of fine hams.