Marketing these days can feel like tackling a high-wire on a unicycle… while juggling chainsaws. And that’s for experienced authors. For those with lower budgets or fewer books, the challenge can seem like entering the World Ice-Sculpting Championships armed with a box of matches and an ice cube.
Because what you are aiming to do is this:
* Sell enough to rise in the Best Seller Lists and get seen by lots of new readers.
* Shift sufficient units over an extended period to jump up the Popularity List and get pushed en masse to Amazon customers via emails and on-site recommendations.
* Keep that higher level of sales consistent enough over at least four or five days – i.e. minimizing spikes and, especially, dips throughout – hoping to convince the Kindle Store algorithms that you are the real deal, whereupon they may take over and do the selling for you.
Errr, and this also:
* Exclusively target the right readers so that your conversion rates are decent and the bloodthirsty Amazon algorithms don’t take your book to the woodshed.
*Avoid having the wrong readers purchase, so your Also Boughts are in fine fettle and Amazon has a clear idea of who might like your book. If this get muddled, Amazon will start recommending you to all the wrong people, often a one-way ticket to the primordial ranking ooze.
At this point, you might be planning some quality time with a bottle of vodka. Read More…
Many people try BookBub Ads and fail. There is a learning curve – no doubt about that. If you tried the platform without adequately preparing, and without knowing how the system works, you probably got cleaned out. I still have scars from my first time. But it doesn’t have to be like that.
BookBub Ads Expert will show you a whole range of uses for Bookbub Ads, from supporting a launch or reviving backlist, to boosting a permafree, creating an international audience, or pushing an entire series at once. And there’s also lots of ninja tricks and killer moves to take your ad game to the next level. Read More…
I heard what Scott Nicholson had planned for September a couple of weeks ago, and I was intrigued. Ok, I wasn’t just intrigued, I was jealous. It’s a superb idea and I think it’s going to work very well for him. Scott is very clever, always looking for an angle, and we are fortunate to be able to stand on the sidelines and watch and learn. Without further ado (can you tell I’m in the middle of writing a wedding speech), here’s Scott. *** Indie authors have the same tools—content creation, formatting, editing, graphic design, and distribution—as publishers when it comes to developing ebooks, whether the indie author tackles the job alone or outsources some of the tasks.
This month will see the release of my latest book Let’s Get Digital. As is almost compulsory in non-fiction, it now has a snappy subtitle: Not just how to self-publish, why to self-publish. That’s not just window-dressing. I believe it is essential to have an understanding of the current state of the publishing industry in addition to learning how to publish something professionally. Let’s Get Digital The first part of this book will give you an overview of the rapidly changing book business. It will explain why the big publishers are in serious trouble, and how the internet has revolutionized things to the point where a writer, working on their own, can make a living out of it.