How To Sell Books In 2019 Marketing Publishing Resources

Marketing these days can feel like tackling a high-wire on a unicycle… while juggling chainsaws. And that’s for experienced authors. For those with lower budgets or fewer books, the challenge can seem like entering the World Ice-Sculpting Championships armed with a box of matches and an ice cube.

Because what you are aiming to do is this:

* Sell enough to rise in the Best Seller Lists and get seen by lots of new readers.

* Shift sufficient units over an extended period to jump up the Popularity List and get pushed en masse to Amazon customers via emails and on-site recommendations.

* Keep that higher level of sales consistent enough over at least four or five days – i.e. minimizing spikes and, especially, dips throughout – hoping to convince the Kindle Store algorithms that you are the real deal, whereupon they may take over and do the selling for you.

Errr, and this also:

* Exclusively target the right readers so that your conversion rates are decent and the bloodthirsty Amazon algorithms don’t take your book to the woodshed.

*Avoid having the wrong readers purchase, so your Also Boughts are in fine fettle and Amazon has a clear idea of who might like your book. If this get muddled, Amazon will start recommending you to all the wrong people, often a one-way ticket to the primordial ranking ooze.

At this point, you might be planning some quality time with a bottle of vodka. Read More…

Amazon Decoded: A Marketing Guide To The Kindle Store is FREE Amazon Marketing

Let’s Get Digital 3 was announced this week and it is going very well indeed, with 1,000 copies pre-ordered already. The amount of sharing and recommending and tweeting has been spectacular – I’m very grateful to you all.

In fact, I have a gift for you.

Amazon Decoded: A Marketing Guide to the Kindle Store is now available. And it’s FREE. All you need to do is sign up to my mailing list to get a copy. That’s it. And you can unsubscribe right after if you wish, I don’t mind at all! Really. Read More…

Let's Get Visible: How To Get Noticed And Sell More Books Resources

As you might have guessed by the new lick of paint, Let’s Get Visible is out! Grab your copy at: Amazon | Apple | Barnes & Noble | Kobo | Smashwords | $4.99 Here’s the blurb: Take your sales to the next level! The author of the award-winning, bestselling Let’s Get Digital is back with an advanced guide for more experienced self-publishers. There are over 1.5 million books in the Kindle Store, with thousands more added every day. How do you get yours noticed? Visibility isn’t a challenge that can be bested once – it requires continual work. But there are tools and strategies to do much of the heavy lifting for you. In Let’s Get Visible: How To Get Noticed And Sell More Books, you’ll discover how Read More…

Let’s Get Visible: How To Get Noticed And Sell More Books Resources

As you might have guessed by the new lick of paint, Let’s Get Visible is out! Grab your copy at: Amazon | Apple | Barnes & Noble | Kobo | Smashwords | $4.99 Here’s the blurb: Take your sales to the next level! The author of the award-winning, bestselling Let’s Get Digital is back with an advanced guide for more experienced self-publishers. There are over 1.5 million books in the Kindle Store, with thousands more added every day. How do you get yours noticed? Visibility isn’t a challenge that can be bested once – it requires continual work. But there are tools and strategies to do much of the heavy lifting for you. In Let’s Get Visible: How To Get Noticed And Sell More Books, you’ll discover how Read More…