Amazon and the Myth of the A9 Algorithm Amazon

There is more nonsense written about Amazon than almost any other topic because mere mention of Amazon will get you more clicks than anything else — although the “A9 Algorithm” might be the most ridiculous topic of all.

Amazon also happens to be an incredibly divisive subject generally, one of those where little nuance seems to be permitted — and someone writing articles about Amazon tends to regularly get labeled a “shill” or a “hater,” depending, sometimes off the back of the same piece!

Talk of Amazon can also be quite lucrative. The currency of the internet is attention — as I think was once said by Jeff Bezos, although I’m scared to Google it in case I start getting hunted down on every corner of the internet with hyper-personalized ads offering to make me a Kindle Publishing Millionaire or help me build a Drop Shipping EMPIRE.

Internet marketers are not known for their rigorous application of the scientific method. One intrepid black-hatted pioneer will discover a tasty data-morsel, dress it up in distracting finery, and then parade it about as part of a $2000 course. And then a dozen more will riff off that for their own courses and Patreons and books and masterminds and exclusive online workshops and virtual conferences; it’s like the most expensive game of telephone ever.

Sadly, it’s also quite value-free if you like hard facts.

This kind of environment shows some of the drawbacks of the brave new world ushered in by the internet and Google. If search for the phrase “amazon algorithm,” for example, the very first result is an article titled “Everything You Need To Know About Amazon’s A9 Algorithm,” and my BS alarm immediately goes off — use of the singular “algorithm” is a dead giveaway that the person doesn’t have a clue what they are talking about. Use of “A9” in this manner is another. Read More…

How To Increase Book Sales Marketing Resources

Marketing these days can feel like tackling a high-wire on a unicycle… while juggling chainsaws. And that’s for experienced authors. For those with lower budgets or fewer books, the challenge can seem like entering the World Ice-Sculpting Championships armed with a box of matches and an ice cube.

Because what you are aiming to do is this:

* Sell enough to rise in the Best Seller Lists and get seen by lots of new readers.

* Shift sufficient units over an extended period to jump up the Popularity List and get pushed en masse to Amazon customers via emails and on-site recommendations.

* Keep that higher level of sales consistent enough over at least four or five days – i.e. minimizing spikes and, especially, dips throughout – hoping to convince the Kindle Store algorithms that you are the real deal, whereupon they may take over and do the selling for you.

Errr, and this also:

* Exclusively target the right readers so that your conversion rates are decent and the bloodthirsty Amazon algorithms don’t take your book to the woodshed.

*Avoid having the wrong readers purchase, so your Also Boughts are in fine fettle and Amazon has a clear idea of who might like your book. If this get muddled, Amazon will start recommending you to all the wrong people, often a one-way ticket to the primordial ranking ooze.

At this point, you might be planning some quality time with a bottle of vodka. Read More…

Amazon Decoded: A Marketing Guide To The Kindle Store is FREE Amazon Marketing

Let’s Get Digital 3 was announced this week and it is going very well indeed, with 1,000 copies pre-ordered already. The amount of sharing and recommending and tweeting has been spectacular – I’m very grateful to you all.

In fact, I have a gift for you.

Amazon Decoded: A Marketing Guide to the Kindle Store is now available. And it’s FREE. All you need to do is sign up to my mailing list to get a copy. That’s it. And you can unsubscribe right after if you wish, I don’t mind at all! Really. Read More…