The CEOs of Facebook, Google, Amazon, and Apple were grilled on Capitol Hill yesterday, stepping up the anti-trust chatter that has been percolating over the last few years. While some of you might be tempted to reflexively dismiss these hearings as political theater, many commentators seem to agree that this time feels different.
Political sands have shifted. Public sentiment towards tech companies has soured — companies who were once almost universally loved. Well, at least in the case of three of them; Amazon always attracted some measure of criticism, I guess, probably given the particular companies it disrupted.
Indie authors, in particular, perked up at the news of these hearings, given that three of those places are where we sell most of our books, and the fourth is what many of us predominantly use to drive sales of those books.
Whatever your feeling on these individual companies, their effects on society, or the forces driving these hearings, the mere prospect of anti-trust actions creates uncertainty in business terms, at a time when we already have a significant amount of it. Which makes this an excellent time to examine how well your author business is future-proofed, given the average indie author’s dependency on this set of companies currently in the anti-trust spotlight. Read More…