7 Ways To Market Books For Children Marketing Publishing Resources Writing

When I discovered self-publishing back in 2010 it was, as for many, a dream come true after the familiar cycle of sending out manuscripts only to get a rejection six or seven weeks later. At last I would be able to get my children’s stories out and take the world by storm!

Except, of course, it doesn’t work like that…

As we all know, books don’t sell themselves and Amazon and the other platforms (not to mention bricks and mortar bookshops) won’t sell our books without our help. Of course, a great story, great cover, compelling blurb, appropriate metadata and category selection are all critical to get us off to the right start. However, to introduce and sell your title to your target market – and, crucially, keep it in their line of sight – you also need a robust marketing plan that includes a mix of social media, advertising, email marketing, traditional PR, and (for some more than others) live events.

For authors who just want to be writers, this is a tall order at the best of times. And, for children’s authors, it’s even taller… Read More…

CreateSpace Closing – It’s Official Amazon Publishing

It’s official! Amazon is closing CreateSpace “in a few weeks” and seems to be nudging people to move now. More on that below, including how the process has been simplified further – significantly in fact, especially for those with large catalogs who can now move the whole lot at once.

As I said in my post two weeks ago, it’s probably wise to get ahead of the big migration in a few weeks. Amazon has 2m titles to move; stuff is bound to go wrong. And my own experience with KDP Print customer service indicates that you might not want to get stuck in that queue with everyone else.

To encourage you to move now, Amazon has further streamlined the process and you can now port your entire catalog in one go right here. There’s also a pop-up which will initiate the process for you when you log into CreateSpace, but reports this morning suggest both are getting slammed right now. Don’t panic if you can’t get in today – you have “a few weeks.” Read More…

How To Switch From Createspace to KDP Print Amazon Publishing

Ever since the launch of KDP Print, it has been rumored that Createspace is closing – after all, it doesn’t make sense to maintain a second, off-brand POD service, especially one where the architecture is creaking and security issues are multiplying.

I spoke to one of the senior Createspace people at NINC last year, and he explained that the two services have been slowly folding together at the back end for quite some time, and that they were now working out of the same building. What we’ve seen more recently is the gap between the two closing at the front end, with Createspace killing off extraneous services like copy-editing, and KDP Print replicating the last few features of Createspace it had been missing – things like author copies and expanded distribution.

Bar a couple of minor kinks to be ironed out, and a couple of international issues, that process is pretty much complete. Nobody knows for sure when Createspace will actually shut its doors, but I wouldn’t be surprised if it happens over the next few months. Which means you are going to have to move at some point. But should you do it now, or wait? Is the process tricky? I decided to find out. Read More…

Vanity and The Media Bewares Publishing

Experienced authors tend to chastise vanity press victims for not doing sufficient research, but the murky web of vanity partnerships — and the uncritical coverage which invariably accompanies same — makes it exceedingly difficult for newer writers to chart a safe path.

Some vanity presses are very good at crafting a veneer of legitimacy, one which can be very convincing to those starting out. Infamous vanity press conglomerate Author Solutions figured this out very early on, creating partnerships with Penguin, Harlequin, Writer’s Digest, Random House, HarperCollins/Thomas Nelson, Hay House, Reader’s Digest, Lulu, and Barnes & Noble.

These partnerships served two purposes. First, they delivered an endless stream of victims directly from the companies themselves who would refer business to Author Solutions in return for a cut. Second, they helped Author Solutions whitewash its past, acting as a reputational fig leaf, hiding its seamy nature until it was too late. Read More…

Favorite Things: Blog Highlights 2011-2018 Bewares Publishing Writing

I thought I’d get the new blog rolling with two posts in one day. Why not, I’m the captain of this ship, dammit. You may have missed the monster post on Marketing in 2018 as it went out in the wee hours this morning — still stress testing traffic levels gradually on the new site. Speaking of…

I’m not one for anniversaries or the like, as my long-suffering partner will attest. And I generally save sentimentality for the saloon. Look forwards, not backwards, and all that palaver. But I did indulge myself a little when closing down my old blog and dove into those 2,000,000 views you guys generated since I started in 2011. Some interesting things jumped out! Read More…

The Anatomy of a Launch Marketing Publishing

Let’s Get Digital 3 has been out for a week and has sold around 3,500 copies. How did that happen? Let’s take a look… I released Digital 2 in September 2014 and it was maybe 60% new content, but the changes were largely superficial in the sense that it was an updating of the text rather than any kind of re-imagining. I decided early on that Digital 3 would be more revolution than evolution.

I released Digital 2 in September 2014 and it was maybe 60% new content, but the changes were largely superficial in the sense that it was an updating of the text rather than any kind of re-imagining. I decided early on that Digital 3 would be more revolution than evolution. As I detailed in this interview with Forbes earlier this week, a lot has changed in the last few years.

The whole text was rewritten from scratch – bar the odd sentence fragment here or there I couldn’t bear to part with – the only section that was spared a radical overhaul was the success stories at the back. Read More…

Final Chance To Get Let’s Get Digital 3 at 99¢ Marketing Publishing Resources

Let’s Get Digital 3 is out. Hooray! Pre-orderers will have already received their copies, but for those who prefer to wait until a book is live (I’m totally like this) you can still get it at the promotional price of 99¢. Don’t delay, as the price will rise tomorrow to $4.99.

I really hope you get a lot out of it, your support during the pre-order period was phenomenal – 2,500 writers have bought the new edition already. I hope I can repay that support with valuable information you can use to build your readership. Read More…

Pre-Order Let's Get Digital 3 For $0.99 Marketing Publishing

The third edition of my self-publishing guide — Let’s Get Digital — is available for the special pre-order price of just 99¢. Grab it while you can, the price will jump up to $4.99 right after the launch, which is pretty soon too: January 25. AMAZON | AMAZON UK | NOOK | APPLE | KOBO | GOOGLE | PAPERBACK I’ll get into what has changed in a moment (spoiler alert: everything), but I just wanted to stress that after the problems back in 2014, anyone can purchase this edition. It has been uploaded on a fresh ASIN, so everyone can buy and update their version for the minimum possible price — 99¢. The third edition has been completely rebuilt from the ground up, reflecting the challenges facing both new and established self-publishers today, as well as Read More…

This Self-Publishing Course Is Free… And Great Too Publishing Resources

When I heard someone was giving away a self-publishing course, I was a little skeptical, presuming it was either some kind of bait-and-switch or an opportunity for some hardcore upselling. But I was wrong. Iain Rob Wright has done something pretty amazing. He has created a pretty damn comprehensive course on self-publishing and marketing – over 50 hours of HD Video – and he has made it all free. Not the first bit free. Not free for a limited time. Not free if you also buy this, or agreed to be assailed by that. Just free. Iain had originally planned to charge quite a lot of money for it, but the idea didn"t sit right with him and just before Read More…

This Is The Modern Publishing Business Bewares Publishing

Scammers used to operate at the edges of the publishing business, but have wormed their way into its heart. And the entire industry is in denial. An unintentionally revealing aspect of the tiresome Amazon-Hachette dispute was a series of statements from an organization purporting to advocate for authors’ rights. One of the heinous crimes Amazon was said to have committed was treating books like toasters. With such a claim, Authors United was attempting to tap into a current of feeling about the commoditization of literature – as if Amazon was the first company to put a price tag on a book, and writers around the country were hitherto living off laurels and kudos. It’s tempting to suggest that other entities Read More…

Let’s Get Digital Is Free. Maybe Forever? Publishing Resources

I first published Let’s Get Digital in July 2011, back when dinosaurs roamed the earth, and then released a (much) revamped and updated version in September 2014. Combined, both editions have sold well over 25,000 copies at this point, which is about 24,000 copies more than I ever hoped. So my sincere thanks to all of you for that – particularly the generous authors who contributed to the book and the army of writers recommending it to others. Speaking of which, a friend told me the other day that she was grateful I’d written the book because it gives her a quick and easy way to answer emails from newbs. Well, let me tell you, I’m totally fine with monetizing Read More…

Nothing Any Motherf*cker Said Was Going To Get Me To Quit – Guest Post by CD Reiss Publishing Writing

A new year is the traditional time for making all sorts of promises that we probably won"t keep. But there is something noble in the effort alone, right? And in that vein, I have a great motivational guest post from an author who is killing it at the moment: CD Reiss. I"ve been friends with Christine for a while, probably since around the time I started self-publishing back in 2011. Then, she was a writer of mysteries. They did okay, but she couldn"t seem to take things to the next level. So she reinvented herself in 2013 as an erotic romance author and started kicking all kinds of ass. But as with any “overnight success” story, there is a lot more to it. I think Read More…

Staying Sane in a Crazy (Self-Publishing) World Publishing Writing

How do you keep yourself from going crazy? It probably helps if you are reasonably well-balanced in the first place, but, for the rest of you, I have some advice today from Susan Kaye Quinn. As many of you will know, Susan is the author of the bestselling Mindjack series, and lots of other books too, including the highly regarded Indie Author Survival Guide – the second edition of which has just been released. She"s also releasing a companion book for more experienced authors in mid-July which has the intriguing title of For Love Or Money: Crafting An Indie Author Career and it"s available now for pre-order. Here"s Susan on how to stay sane in a crazy (self-publishing) world. Susan Read More…

Digging Deeper Into Author Earnings Publishing Resources

The Author Earnings team are attempting to do something which hasn"t been done before, and their work can"t be refined and improved unless there is some intelligent criticism of their approach and findings. Today I"ve invited Phoenix Sullivan to blog on the topic. I"ve known Phoenix for a few years now, and if there"s a smarter person in publishing, I haven"t heard of them. KBoards regulars will already know that Phoenix understands the inner workings of the Kindle Store better than anyone outside Amazon. And I can personally vouch for her expertise: she was the biggest influence on (and help with) Let"s Get Visible and also the marketing brains behind a box set I was in, which did very well Read More…

Fighting With Both Hands Publishing Writing

This blog has been quieter than usual lately and I thought I should let you know what I’ve been doing. I’m going to prattle on for quite a while; you might want to get comfortable (or head off to Tumblr). So… It’s good to do a bit of soul searching now and then, to look at what you have achieved, where your career is headed, and to decide if you are on the right track. My goals and dreams have changed a lot since I started self-publishing in 2011. I haven’t been a big success, but I’ve been able to tick off little career milestones along the way. Some months my sales are wonderful, some months they are terrible – Read More…