Figuring out how to sell books in 2020 means facing a pair of imposing challenges : the multiplying complexity of book marketing and — speaking of things rising exponentially — the global pandemic, which has led to lockdowns, recessions, as well as no small amount of tragedy.
And I want to focus on that second challenge for a moment — before we dive into all the ways that you can get your books into readers’ hands — because there is something rather different about this year.
Writers are generally quite fortunate in that they can work from home and sell books online and, for the moment at least, the digital side of the publishing business looks less exposed than the physical end.
Indeed, retailers and distributors are reporting a boost in ebook sales, and freebies in particular seem especially popular. Anecdotal reports concur, and also seem to confirm that there has been a surge in new entrants to the ebook market — which makes sense when people are stuck at home or less inclined to go browsing in meatspace, for painfully obvious reasons. Read More…
This fourth edition of Digital has been completely revamped to reflect the needs of self-publishers in 2020. The structure has been completely streamlined to reflect the ten steps involved in publishing your work like a pro.
Reflecting the specific challenges that writers face today, the advice on each step goes much deeper than before. Instead of just showing you how and where to find a cover designer, for example, Let’s Get Digital will show you how to brief your designer effectively, and learn what effective commercial packaging is for your niche, so that you end up with a cover which isn’t just pretty, but also very effective at appealing to your specific target audience.
And the same goes for writing, editing, formatting, pricing, metadata — all the areas where an author must make crucial decisions which affect the viability of their book.
Of course, the largest section of the book, by far, covers the entire topic of marketing from the ground up, showing authors not just how to find their first readers in the most cost effective way possible, but also how to construct a real author platform, one that will capture interest from readers and use those seeds to grow a community of fans around your work, who will send each new release higher in the charts. Read More…