ReviewMeta Warning: It’s Not Remotely Accurate

ReviewMeta works very hard to position itself as some kind of independent arbiter of Amazon reviews, but an examination of its methods proves two things: 1) ReviewMeta is not very accurate and 2) ReviewMeta does not like being reviewed.

An article from the Washington Post a while back suggested that Amazon is undergoing a fake review crisis. There are problems with Amazon reviews, but this article is based on some pretty flawed data – at least in how it pertains to the world of books, which is what I know, and what I’ll focus on here. I can’t speak to the world of diet supplements or fake tan or giant tubs of lube… alas.

The article’s claims are largely based on a flaky site called ReviewMeta, which seems far better at getting publicity for itself than correctly analyzing the trustworthiness of reviews, which is a pity as it would be a wonderful tool if it was in any way accurate. Read More…