The Anatomy of a Launch Marketing Publishing

Let’s Get Digital 3 has been out for a week and has sold around 3,500 copies. How did that happen? Let’s take a look… I released Digital 2 in September 2014 and it was maybe 60% new content, but the changes were largely superficial in the sense that it was an updating of the text rather than any kind of re-imagining. I decided early on that Digital 3 would be more revolution than evolution.

I released Digital 2 in September 2014 and it was maybe 60% new content, but the changes were largely superficial in the sense that it was an updating of the text rather than any kind of re-imagining. I decided early on that Digital 3 would be more revolution than evolution. As I detailed in this interview with Forbes earlier this week, a lot has changed in the last few years.

The whole text was rewritten from scratch – bar the odd sentence fragment here or there I couldn’t bear to part with – the only section that was spared a radical overhaul was the success stories at the back. Read More…

Let's Get Digital 2 Problems Fixed, New Kindles Launched & More Publishing Resources

I’ve info below on six new Kindle devices which launched today below, but first some welcome news: Amazon seems to have fixed things at its end. Those who purchased the old version of Let’s Get Digital should be able to now download the new version with a few clicks via Manage My Content & Devices (formerly Manage My Kindle) in their Amazon account. Note: none of these problems affected new purchasers. More detailed instructions below, but for those who don’t know what I’m talking about, I decided to upload the new expanded and updated second edition of Let’s Get Digital directly over the old version. I explain the reasoning here, but the general idea was to thank the readers who supported me over the last three years Read More…

Let’s Get Digital 2 Problems Fixed, New Kindles Launched & More Publishing Resources

I’ve info below on six new Kindle devices which launched today below, but first some welcome news: Amazon seems to have fixed things at its end. Those who purchased the old version of Let’s Get Digital should be able to now download the new version with a few clicks via Manage My Content & Devices (formerly Manage My Kindle) in their Amazon account. Note: none of these problems affected new purchasers. More detailed instructions below, but for those who don’t know what I’m talking about, I decided to upload the new expanded and updated second edition of Let’s Get Digital directly over the old version. I explain the reasoning here, but the general idea was to thank the readers who supported me over the last three years Read More…

Launching A Book By The Seat Of My Pants Marketing Writing

I’m launching Mercenary today and you can grab it from Amazon, B&N, Kobo and Smashwords for just 99c, and you can add it on Goodreads here. I recommend grabbing it now because the price will be jumping to $4.99 in a few days. The reasoning behind 99c is below, but first here’s the blurb: Lee Christmas gets drunk and falls asleep at the throttle of his locomotive, plowing straight into an oncoming train. Blacklisted from the railroad and his marriage in tatters, he flees New Orleans on a steamer bound for the tropics. In Honduras, he begins a quiet new life. But trouble has a way of finding Christmas. With unrest sweeping the countryside, he’s kidnapped by bandits. Soon, he Read More…

Let's Get Visible: How To Get Noticed And Sell More Books Resources

As you might have guessed by the new lick of paint, Let’s Get Visible is out! Grab your copy at: Amazon | Apple | Barnes & Noble | Kobo | Smashwords | $4.99 Here’s the blurb: Take your sales to the next level! The author of the award-winning, bestselling Let’s Get Digital is back with an advanced guide for more experienced self-publishers. There are over 1.5 million books in the Kindle Store, with thousands more added every day. How do you get yours noticed? Visibility isn’t a challenge that can be bested once – it requires continual work. But there are tools and strategies to do much of the heavy lifting for you. In Let’s Get Visible: How To Get Noticed And Sell More Books, you’ll discover how Read More…

Let’s Get Visible: How To Get Noticed And Sell More Books Resources

As you might have guessed by the new lick of paint, Let’s Get Visible is out! Grab your copy at: Amazon | Apple | Barnes & Noble | Kobo | Smashwords | $4.99 Here’s the blurb: Take your sales to the next level! The author of the award-winning, bestselling Let’s Get Digital is back with an advanced guide for more experienced self-publishers. There are over 1.5 million books in the Kindle Store, with thousands more added every day. How do you get yours noticed? Visibility isn’t a challenge that can be bested once – it requires continual work. But there are tools and strategies to do much of the heavy lifting for you. In Let’s Get Visible: How To Get Noticed And Sell More Books, you’ll discover how Read More…

The Author With The Biggest Mailing List Wins Marketing

What happens when a reader finishes your e-books? What’s the first thing they see? What’s the first thing they do? Back-matter is extremely important. Presuming you have done your job as a writer well, it’s a golden opportunity to draw readers into your world. The basic components of effective back-matter are fairly straightforward: blurbs for and/or links to your other books, links to whatever social media presence you have, a short note requesting reviews, and, most important of all, a link to your New Release Mailing List. If you don’t have a mailing list already, you need to set one up immediately. It’s one of the most powerful tools at your disposal. Without an effective method for collecting readers’ emails Read More…