Clever Ways Authors Are Using BookBub Ads Marketing

BookBub Ads is the platform where I’ve seen most growth in the last year, to the point where it is rivaling Facebook on some campaigns, especially when you factor in the higher conversion rates you usually see. This means that the amount of ad money I can spend effectively on BookBub — and by that I mean get an immediate return on investment — has quadrupled in the last twelve months.

This might sound incredible, in the literal sense, to anyone who hasn’t cracked BookBub Ads yet. It can be an unusual platform for those more used to Facebook or Amazon Ads, leading to an unexpected learning curve, perhaps. But I find that if you take the time to understand what works on BookBub, it’s the most responsive and consistent ad platform out there. Getting over that first hump is where many authors seem to struggle though. I know that from running an eight-part series on BookBub Ads to my mailing list earlier this year.

Well, there’s help on the way. I’ll have a book called BookBub Ads Expert coming very soon — make sure to sign up to my list to hear about that first and get an exclusive launch discount that will be offered nowhere else — and I have a wonderful guest post today to give you a headstart while you’re waiting for that. Read More…

Print Editions, Mailing Lists, Special Offers, Donations & Ad Spots

A number of questions have been popping up by email and in the comments – topics I’ve alluded to here but haven’t gone into much detail. I’m going to run through them quickly today: print editions, mailing lists/newsletters, running a sale, PayPal donations, and ad spots on reader sites and book blogs. Let’s Get Physical As you might have guessed by the above pic, my first print edition has been foisted onto the world. If any of you are interested in purchasing A Storm Hits Valparaiso in paperback, North American readers can get it from Amazon (those in the US can also purchase from Barnes & Noble), and international readers are advised to buy from The Book Depository (who are excellent), Read More…

Print Editions, Mailing Lists, Special Offers, Donations & Ad Spots

A number of questions have been popping up by email and in the comments – topics I’ve alluded to here but haven’t gone into much detail. I’m going to run through them quickly today: print editions, mailing lists/newsletters, running a sale, PayPal donations, and ad spots on reader sites and book blogs. Let’s Get Physical As you might have guessed by the above pic, my first print edition has been foisted onto the world. If any of you are interested in purchasing A Storm Hits Valparaiso in paperback, North American readers can get it from Amazon (those in the US can also purchase from Barnes & Noble), and international readers are advised to buy from The Book Depository (who are excellent), Read More…