Clever Ways Authors Are Using BookBub Ads Marketing

BookBub Ads is the platform where I’ve seen most growth in the last year, to the point where it is rivaling Facebook on some campaigns, especially when you factor in the higher conversion rates you usually see. This means that the amount of ad money I can spend effectively on BookBub — and by that I mean get an immediate return on investment — has quadrupled in the last twelve months.

This might sound incredible, in the literal sense, to anyone who hasn’t cracked BookBub Ads yet. It can be an unusual platform for those more used to Facebook or Amazon Ads, leading to an unexpected learning curve, perhaps. But I find that if you take the time to understand what works on BookBub, it’s the most responsive and consistent ad platform out there. Getting over that first hump is where many authors seem to struggle though. I know that from running an eight-part series on BookBub Ads to my mailing list earlier this year.

Well, there’s help on the way. I’ll have a book called BookBub Ads Expert coming very soon — make sure to sign up to my list to hear about that first and get an exclusive launch discount that will be offered nowhere else — and I have a wonderful guest post today to give you a headstart while you’re waiting for that. Read More…

Marketing Uncovered: How To Sell Books Marketing Resources

Marketing is more complicated than ever, but the tools we have for reaching readers are fantastic these days, and the rewards for reaching the summit of Mount Discovery are simply immense. Even worth this long-ass intro I’m about to drop! Sometimes we forget. I hear people complaining that things are down across the board and Amazon is squeezing the margin out of everyone, or that the Golden Era is over.

Sorry, it’s not true. The game has changed, and you might need to retool your approach, but don’t mistake that for a downturn. It’s dangerous to be over-influenced by Moany Maura threads on Kboards or Facebook. They will naturally attract fellow travelers — those who are also suffering right now for whatever reason. It’s totally not representative though. One why: if I was to post there, for example, and say that I’ve already made much more than I did last year… I would sound like a dick. Always beware confirmation bias.

I’m far from alone either. The KU author whose marketing I manage just hit 10,000,000 reads yesterday. For May. Which is insane! Last year was a record one for him and this one is shaping up to smash that. And if that doesn’t boggle the mind enough, there’s 50+ self-publishers out-earning him in reads right now too and a serious crowd nipping at his heels. Read More…

How To Make Killer Promo Graphics In Canva Marketing Resources

One area where the bar has been raised over the last few years is that of branding. The savviest authors know that branding doesn’t just make you look more professional – although that is important too – but also something which acts as a bat-signal to your specific target audience. This book is for YOU.

I said in Strangers to Superfans — releasing in just six days on 25 April! — “If pacing is the secret sauce inside most bestsellers, branding is the equivalent outside of the book.”

As part of my research, I spoke to one author who is expert at it: Kit Rocha. She shared her view that, “branding is an extension of worldbuilding. My covers and my graphics and all of it combine to present an image that enhances what I want to say about my series.” Read More…

BookBub CPM Ads and Wide Distribution Marketing Resources

I decided a while ago that I was going back wide with all my books. Sales were pretty anemic to begin with (readers don’t magically discover books), but then I put together a little marketing plan. I don’t want to invest too heavily in pushing my historical novels until I have a couple more books in my series out, but I was curious to experiment with a few different approaches for pushing wide books. After nabbing an International-only BookBub Featured Deal for Liberty Boy, I decided to build a little campaign around it, particularly looking at sales internationally, and off-Amazon. When you are in KU, it makes sense to concentrate sales. As detailed in this post from August, visibility turns Read More…