BookBub CPM Ads and Wide Distribution Marketing Resources

I decided a while ago that I was going back wide with all my books. Sales were pretty anemic to begin with (readers don’t magically discover books), but then I put together a little marketing plan. I don’t want to invest too heavily in pushing my historical novels until I have a couple more books in my series out, but I was curious to experiment with a few different approaches for pushing wide books. After nabbing an International-only BookBub Featured Deal for Liberty Boy, I decided to build a little campaign around it, particularly looking at sales internationally, and off-Amazon. When you are in KU, it makes sense to concentrate sales. As detailed in this post from August, visibility turns Read More…

9 Ways to Improve AMS – Amazon Ads For Authors Amazon Resources

More product searches start on Amazon than anywhere else, even Google. It"s the world’s biggest bookstore and by far the largest ebook retailer. But Amazon Marketing Services (AMS) is still very much a work-in-progress, particularly the slightly pared-back version authors get to advertise books. Self-publishers tend to focus on making books visible on Amazon. Aside from being a market leader, and having famed frictionless purchasing, there is another key reason why such a focus often gets the best return. Unlike other popular sites, anyone visiting Amazon is generally there for one reason: to buy stuff. You aren’t interrupting them while they share dank memes with friends, or search how fast a raven can fly during winter. AMS is often referred Read More…

November Report: Rising Tides, Higher Prices & A Lucky Break (Or Two)

November is a curious month, filled with strange American inventions like Thanksgiving, Black Friday, and Cyber Monday (also known as National Buy-Yourself-A-Present Day). It’s also traditionally (as in since last year) when e-book sales pick up. At this early stage, new entrants to the market can have a significant effect. New e-reader owners tend to go on binge-buying sprees, which makes sense – they need something to read on their new toy. The real boom starts on December 25th and continues through February. However, a smaller boom starts at some point in November – after all the shiny new e-reader models have been unveiled – and millions of Americans crack under the temptation, forego waiting to see who loves them Read More…

November Report: Rising Tides, Higher Prices & A Lucky Break (Or Two)

November is a curious month, filled with strange American inventions like Thanksgiving, Black Friday, and Cyber Monday (also known as National Buy-Yourself-A-Present Day). It’s also traditionally (as in since last year) when e-book sales pick up. At this early stage, new entrants to the market can have a significant effect. New e-reader owners tend to go on binge-buying sprees, which makes sense – they need something to read on their new toy. The real boom starts on December 25th and continues through February. However, a smaller boom starts at some point in November – after all the shiny new e-reader models have been unveiled – and millions of Americans crack under the temptation, forego waiting to see who loves them Read More…

You Never Know When Your Promo Seeds Will Blossom

I am in a wistful mood this morning. Perhaps it’s the soft summer rain. Maybe its the Joe Dassin tune on my record player. Most likely it’s last tentacles of the wine I drank last night still wrapped lovingly around my frontal lobe. Whatever the cause, I’m going to take advantage of this faux-nostalgia and peer back through the mists of time, all the way to April 2011. If you keep with me until the end, there may even be a moral to the story. At the start of April, the only people who had read my writing were a handful of friends and a group of overworked literary agents’ interns. The only person who had been subjected to my Read More…