BookBub CPM Ads and Wide Distribution Marketing Resources

I decided a while ago that I was going back wide with all my books. Sales were pretty anemic to begin with (readers don’t magically discover books), but then I put together a little marketing plan. I don’t want to invest too heavily in pushing my historical novels until I have a couple more books in my series out, but I was curious to experiment with a few different approaches for pushing wide books. After nabbing an International-only BookBub Featured Deal for Liberty Boy, I decided to build a little campaign around it, particularly looking at sales internationally, and off-Amazon. When you are in KU, it makes sense to concentrate sales. As detailed in this post from August, visibility turns Read More…

A Tale of Two Marketing Systems Resources

Lots of people right now are asking themselves whether they should leave Kindle Unlimited. I’m generally agnostic on it, and I think writers should do what is best for them and their books, but there’s no doubt this is the big question of the moment. That’s partly down to falling pay rates, Amazon’s inability to deal with scammers and cheaters, or the increasing concern about having all your eggs in one basket when something like this (or this, or this) regularly happens. But I think authors are asking themselves the wrong question. The real issue, I suggest, should surround how you are going to find readers on these retailers (or on Amazon, if you have decided to swim in the Read More…

Amazon Opens Dutch Kindle Store, B&N Moves Into Author Services Bewares Publishing

Amazon launched a Kindle Store in the Netherlands this morning, as anticipated by The Digital Reader yesterday. Kindle devices are now on sale for prices ranging between €59 for the basic model, up to €189 for the Voyage, and the store has opened with over 3m titles. However, only 20,911 of these titles are in Dutch and only 1,221 of these e-books are by Dutch authors. That may change now that KDP has launched a local portal for Dutch writers and small presses. The opening of the Dutch Kindle Store also means the abolition of the regressive and unpopular Whispernet Surcharge in the Netherlands which added $2 onto the price of many e-books. For those already publishing via KDP, your book Read More…

Amazon Opens Dutch Kindle Store, B&N Moves Into Author Services Bewares Publishing

Amazon launched a Kindle Store in the Netherlands this morning, as anticipated by The Digital Reader yesterday. Kindle devices are now on sale for prices ranging between €59 for the basic model, up to €189 for the Voyage, and the store has opened with over 3m titles. However, only 20,911 of these titles are in Dutch and only 1,221 of these e-books are by Dutch authors. That may change now that KDP has launched a local portal for Dutch writers and small presses. The opening of the Dutch Kindle Store also means the abolition of the regressive and unpopular Whispernet Surcharge in the Netherlands which added $2 onto the price of many e-books. For those already publishing via KDP, your book Read More…

Kobo Cull Self-Published Titles In Knee-jerk Response To Tabloid Clickbait Bewares Publishing

A media firestorm erupted in the UK on Sunday after a tabloid story about WH Smith selling “filth” alongside books aimed at children, which has resulted in Kobo culling huge numbers of self-published titles – most of which have no erotic content whatsoever. It’s hard to know exactly how many titles Kobo has pulled. What we do know is that Kobo has removed all 7,883 self-published titles distributed to their store via Draft2Digital, as confirmed in an email from D2D’s CEO to affected authors. However, I think that’s only a tiny fraction of affected titles. Many self-published authors who distribute via the (much larger) Smashwords service have reported their books are no longer on sale on Kobo’s UK store, as Read More…

Choosing The Right Distributor: Smashwords vs Draft2Digital Publishing Resources

Since I started self-publishing in 2011, Smashwords has been the overwhelming favorite for savvy self-publishers who wanted or needed a distributor to reach non-Amazon e-bookstores. However, a new competitor called Draft2Digital launched a beta version of their service earlier this year and has been gaining popularity. In July, they hit 1,000 users, 10,000 titles, and 1,000,000 books sold. I’ve been getting lots of questions about Draft2Digital, and experimenting with them myself, so I thought it was a good time for a side-by-side comparison as there are distinct pros and cons to each service. But before we get into that, let’s look at the question of whether you need to use a distributor at all. The virtues of going direct In my Read More…

Self-Publishing Grabs Huge Market Share From Traditional Publishers Publishing

Barnes & Noble re-launched PubIt! this week as Nook Press, a largely superficial makeover which failed to address some fundamental problems, like restricting access to US self-publishers only, and introduced new howler: updating existing titles causes the loss of all ranking, reviews, and momentum. There were only two noteworthy things, to me, about this launch. First, the PubIt! brand had been closely associated with Barnes & Noble. This re-launch seems like an attempt to tie the Nook Press brand to their subsidiary Nook Media, probably in advance of a sale (Barnes & Noble already sold a stake to Microsoft, and a smaller slice to Pearson – Penguin’s parent company but maintain a controlling interest in Nook Media). This re-launch is full Read More…

Amazon's Recommendation Engine Trumps The Competition Marketing

There’s an old adage that bestsellers are chosen rather than made, and there’s some truth to that. The amount a publisher splurges on the advance has to be recouped before the book turns a profit. The more money that has to be recouped, the greater the marketing budget. Sleeper hits are the exception for a reason. It’s a lot easier to hit the bestseller lists when you are on the front table of every single Barnes & Noble than if you are spine-out at the back of a handful of stores (or gathering dust in the warehouse). It often comes as a surprise to those outside publishing that these bookstore spots are bought and sold, that whether a book is Read More…

Amazon’s Recommendation Engine Trumps The Competition Marketing

There’s an old adage that bestsellers are chosen rather than made, and there’s some truth to that. The amount a publisher splurges on the advance has to be recouped before the book turns a profit. The more money that has to be recouped, the greater the marketing budget. Sleeper hits are the exception for a reason. It’s a lot easier to hit the bestseller lists when you are on the front table of every single Barnes & Noble than if you are spine-out at the back of a handful of stores (or gathering dust in the warehouse). It often comes as a surprise to those outside publishing that these bookstore spots are bought and sold, that whether a book is Read More…

Amazon Opens Japanese Kindle Store Amazon Publishing

Amazon will open a Kindle Store in Japan tomorrow – October 25 – after months of speculation (and the summer entrance into the Japanese market of up-and-coming rivals  Kobo). According the the press release from Amazon, customers in Japan can now pre-order the Paperwhite for an extremely competitive 8,480 yen ($106), with the 3G version costing 12,980 yen ($163) – although neither will ship until November 19. US customers will notice that makes the Paperwhite marginally cheaper in Japan than America. The new Fire won’t ship to Japan until December 19, but it can be pre-ordered with similarly competitive pricing – 12,800 yen ($160) – with the HD version coming in at 15,800 yen ($198). The Japanese Kindle Store will open tomorrow Read More…

Popularity, Visibility & KDP Select Marketing

For most writers, anonymity is the biggest hurdle they face. The open nature of digital distribution can be a double-edged sword; there are 1.1 million titles in the Kindle Store after all. While the virtual shelves are endless, and while readers have demonstrated an increased appetite for reading (and hoarding) once they switch to e-books, the spotlight is limited. There can only ever be 100 books in the Top 100. The major sites (like Ereader News Today or Pixel of Ink) will only feature a limited amount of books per day. There is only one Kindle Daily Deal. Visibility is a continual challenge, and, when we look at that problem a little closer, it’s not radically different to the challenges Read More…

Popularity, Visibility & KDP Select Marketing

For most writers, anonymity is the biggest hurdle they face. The open nature of digital distribution can be a double-edged sword; there are 1.1 million titles in the Kindle Store after all. While the virtual shelves are endless, and while readers have demonstrated an increased appetite for reading (and hoarding) once they switch to e-books, the spotlight is limited. There can only ever be 100 books in the Top 100. The major sites (like Ereader News Today or Pixel of Ink) will only feature a limited amount of books per day. There is only one Kindle Daily Deal. Visibility is a continual challenge, and, when we look at that problem a little closer, it’s not radically different to the challenges Read More…

The Indian Kindle Store Isn’t The Real Deal… Yet Amazon Publishing

Yesterday brought the exciting news that Amazon had launched the Indian Kindle Store. However, some questions are already being asked about why this offering is so different from the international Kindle Stores launched in the UK, Germany, France, Spain, and Italy. Clicking the link contained in press release – www.amazon.com/kindlestoreindia – will give you the first clue that something is different here. While logged in to your Amazon account, you will just see the standard US storefront, with no mention of the Indian Kindle Store. However, once logged out, you see what Indian customers are faced with. Essentially, it’s an Indian storefront within the US site. Further perusal shows marked differences from Amazon’s previous international efforts. Indian sales are not broken out in Read More…

The Indian Kindle Store Isn't The Real Deal… Yet Amazon Publishing

Yesterday brought the exciting news that Amazon had launched the Indian Kindle Store. However, some questions are already being asked about why this offering is so different from the international Kindle Stores launched in the UK, Germany, France, Spain, and Italy. Clicking the link contained in press release – www.amazon.com/kindlestoreindia – will give you the first clue that something is different here. While logged in to your Amazon account, you will just see the standard US storefront, with no mention of the Indian Kindle Store. However, once logged out, you see what Indian customers are faced with. Essentially, it’s an Indian storefront within the US site. Further perusal shows marked differences from Amazon’s previous international efforts. Indian sales are not broken out in Read More…

Amazon Faces Serious International Competition, From Japan

A major deal was announced yesterday which should propel Kobo into the top tier. The Japanese e-commerce giant Rakuten purchased Kobo – outright – in a straight cash deal for $315m. It sounds like Kobo will continue to be run as a standalone company – the CEO is staying in place and all the employees are keeping their jobs – only now they will have the financial backing of one of the Top 10 internet companies in the world. Make no mistake, this deal means that Kobo is now a serious player.