12 Free Graphic Design Tools For Authors Marketing Resources

One big change in my business over the last few years has been recognizing the importance of branding… and doing something about it too, I guess. Because I was always somewhat aware of the role branding plays in marketing but really fell down in the execution.

Which is a nice way of saying my branding was awful.

That’s no slight on the designers who turned out excellent work for me. My book covers were great, for example, I just didn’t have a coherent vision across my titles which was then parlayed across websites and Twitter headers and email graphics for brand cohesion – or really why that would be so important.

These days my site looks more professional, and the branding lines up with that of my books, social channels, and newsletter. And I’m quite proud of it as I handle all of it myself. Well, almost – I still outsource book covers. But I do the rest, and the funniest part about that is that I’m not remotely artistic in that sense; I couldn’t match colors if you paid me and can’t draw a straight line with a ruler. Read More…

How To Make Killer Promo Graphics In Canva Marketing Resources

One area where the bar has been raised over the last few years is that of branding. The savviest authors know that branding doesn’t just make you look more professional – although that is important too – but also something which acts as a bat-signal to your specific target audience. This book is for YOU.

I said in Strangers to Superfans — releasing in just six days on 25 April! — “If pacing is the secret sauce inside most bestsellers, branding is the equivalent outside of the book.”

As part of my research, I spoke to one author who is expert at it: Kit Rocha. She shared her view that, “branding is an extension of worldbuilding. My covers and my graphics and all of it combine to present an image that enhances what I want to say about my series.” Read More…

This Free Tool Could Slightly Change Your Life Resources

You know I"m not one for hyperbole, but this free tool could slightly change your life. I also have news on a sale, a freebie giveaway, then something bearing a passing resemblance to a competition, as well as an interview, a guest post, and a gratuitous picture of a panda. Although is a picture of a panda ever really gratuitous? That question unanswered, and many more… If you ever wanted to try my fiction, it has never been easier to do and you can pick up all three historical novels I’ve written for less than a dollar. I’m running a Kindle Countdown Deal on my last release Liberty Boy, meaning you can grab that one for 99c from Amazon US, and Read More…