Also Boughts play an important role on Amazon, but it is one which is commonly misunderstood, because Also Boughts are much more important for what they represent. Which means you shouldn’t worry so much if they aren’t currently displaying on your book’s page — or even if they go away forever! — because Amazon’s giant recommendation engine will be completely unaffected.
That statement will spark some vehemently disagreement, I’m sure, but give me the opportunity to show you exactly what I mean.
Amazon makes millions of book recommendations to readers every single day — both on-site in various slots around the Kindle Store, and by email as well. These recommendations take many different forms. Some are very top-down, but most are either personalized for each individual reader, or contextual — based on what the reader is viewing at that moment, or the place they are in the Kindle Store, or an action they just performed.
Let me give you an example.
During the research process for the forthcoming second edition of Amazon Decoded, I conducted a number of simple experiments, which were quite revealing.
Have you ever noticed what happens when you buy a book in the Kindle Store? I mean, have you noticed what happens on-screen directly afterwards? Amazon never misses a trick, and as soon as you complete the purchase, a confirmation screen appears, recommending several more books of course.
Amazon is split-testing things all the time, of course, so you may see this play out slightly differently each time you purchase a book, but, commonly, you will see Amazon push the book in the #1 Also Bought slot pretty hard. Read More…
I get so many emails about Amazon categories and keywords that I thought it would be useful to dig into all the opportunities at your fingertips, and clear up some confusion out there too. Useful for me, that is. Now I’ll have something to point people to! Should be useful for you too, even the old timers, because I bet there’s a least one hack in here you didn’t know about, and smart use of the category system can greatly increase your visibility on Amazon — critical for all authors, doubly so if you are in KU.
I’ll start basic then drop some tantalizing secret hacks.
Let me just note first that a version of this rather handy post first went out to my mailing list a few months ago. If you’re not signed up, you aren’t just missing out on stuff like this, you also missed the entire (free!) series I just did on BookBub ads. And without blowing my own oboe, I think I’m doing a few things with BookBub ads that are a little different from the norm. So you don’t overdose on FOMO and also miss the (free!) series I’ve just started on Facebook ads, go here to get free tips and tricks in your inbox every Friday and a free copy of Amazon Decoded too. Read More…
A problematic feature of the world in 2018 is that the social networks we have built seem to spread misinformation faster and wider than its more accurate counterpart, and this can lead authors to make decisions counter to their interests. One of the enduring myths surrounds “The Amazon Algorithm.”
That phrase alone is a red flag to me because anyone who has a good idea about how Amazon works knows there is more than one algorithm — for example there are separate algorithms which determine how books are ranked in the bests seller charts, in the popularity list, plus which books appear in search for a given term and what order they appear in. And that’s just the tip of a very big iceberg.
That’s not the only thing about the phrase “the Amazon algorithm” which sets me on edge — speaking about it in such a way betrays a fundamental misunderstanding of what algorithms are, and what they can do. Read More…