Wide vs. Exclusive: A Tale of Two Marketing Systems Resources

Lots of people right now are asking themselves whether they should leave Kindle Unlimited. I’m generally agnostic on it, and I think writers should do what is best for them and their books, but there’s no doubt this is the big question of the moment. That’s partly down to falling pay rates, Amazon’s inability to deal with scammers and cheaters, or the increasing concern about having all your eggs in one basket when something like this (or this, or this) regularly happens. But I think authors are asking themselves the wrong question. The real issue, I suggest, should surround how you are going to find readers on these retailers (or on Amazon, if you have decided to swim in the Read More…

Amazon: The 800 Pound Gorilla

In trying to piece together a snapshot of the rapidly changing publishing landscape, we have taken a look at the challenges facing the traditional houses, the rise of the digital tide, how the price of a book breaks out, piracy, and the sudden ascension of the e-book to being the #1 selling format in the U.S. Today we are going to talk about the 800 Pound Gorilla.