Email Marketing: Your Secret Weapon
There is no question that email marketing is the most powerful tool at your disposal; not taking advantage of all the unique benefits of email marketing is really missing a trick. Here’s why.
I’m sure all of you know the power of having thousands of committed readers signed up to your mailing list, allowing you to send each new release into the charts. Even if you’re not there yet personally, this should be something you are aiming for. Every single author should have a mailing list and be seeking to actively grow it.
But before we fly through the basics and delve into more advanced topics, let’s be clear about something: email marketing is not about spam. It’s not about fake intimacy. It’s not about posing BS questions to create false engagement. And it’s not about bait-and-switches, contrived urgency, click-baiting subject lines, or other emotional tricks; that’s what cheesy internet marketers do. Read More…