How To Build An Author Platform Marketing Publishing

What is an author platform? Which elements should it contain? And is any of this stuff more important than just writing another book? Perhaps not. But certain aspects of an author platform are important tools for reaching readers and, especially, for holding on to them.

The topic can be confusing as everyone seems to be mean something different by the term. And then this problem is compounded by a lot of terrible advice proliferating, quite frankly. Number-chasing nonsense which doesn’t serve anyone.

Even the term “platform” seems to be quite nebulous and elastic — fertile ground for snake-oil salesmen. Let’s nail that down first: Read More…

Book of the Year – Newsletter Ninja Marketing Resources

I’ve been self-publishing for seven years. That’s quite a long period to be screwing up almost the entire time, but I managed it! My whole approach to email was backwards. I did all the don’ts, ignored all the warnings, missed out on so many opportunities to build myself a happy and engaged audience of readers that it causes me literal pain when I think about it. I don’t say this to elicit sympathy. Rather, I hope that my long experience of doing exactly the wrong things can act as a deterrent—a giant sign made of bones spelling out “Here Be Wolves.”

What did I do exactly? I only emailed people when I had a new release. I thought I was being considerate and not clogging up everyone’s inboxes when, in reality, I was only turning up at their door when I wanted something: their money. This was compounded by my slow production speed, particularly with those painstakingly researched historical novels I seem to enjoy writing for some reason. That problem was further exacerbated by working in more than one genre, so the books came out even slower and the emails were even less frequent. Clearly, I felt I wasn’t antagonizing my most loyal readers enough with this set-up, so I decided to have one Frankenlist—my fiction and non-fiction peeps all lumped together—neatly ensuring that everyone really wouldn’t care about at least 50% of the (increasingly infrequent) messages I was sending out. Read More…

Print Editions, Mailing Lists, Special Offers, Donations & Ad Spots

A number of questions have been popping up by email and in the comments – topics I’ve alluded to here but haven’t gone into much detail. I’m going to run through them quickly today: print editions, mailing lists/newsletters, running a sale, PayPal donations, and ad spots on reader sites and book blogs. Let’s Get Physical As you might have guessed by the above pic, my first print edition has been foisted onto the world. If any of you are interested in purchasing A Storm Hits Valparaiso in paperback, North American readers can get it from Amazon (those in the US can also purchase from Barnes & Noble), and international readers are advised to buy from The Book Depository (who are excellent), Read More…

Print Editions, Mailing Lists, Special Offers, Donations & Ad Spots

A number of questions have been popping up by email and in the comments – topics I’ve alluded to here but haven’t gone into much detail. I’m going to run through them quickly today: print editions, mailing lists/newsletters, running a sale, PayPal donations, and ad spots on reader sites and book blogs. Let’s Get Physical As you might have guessed by the above pic, my first print edition has been foisted onto the world. If any of you are interested in purchasing A Storm Hits Valparaiso in paperback, North American readers can get it from Amazon (those in the US can also purchase from Barnes & Noble), and international readers are advised to buy from The Book Depository (who are excellent), Read More…