ebook pricing is difficult for authors to navigate, but mostly because there is so much nonsense written about it - all you need to do is determine your goals, price accordingly, then evaluate the changes in income

The Great Ebook Pricing Question

Updated by David Gaughran 3 April 2021. Publishing • 163 Comments.

Do bargain basement prices indicate low quality? Will a 99c price tag actually reduce the value a reader places on a book? That’s a harder question to answer. I think this is true in some cases for some readers, but I also think it’s massively overstated.

It’s hard to sell a book at any price if you have a crappy cover, insipid blurb, wonky formatting, a flaccid sample and tons of terrible reviews (which are all cues to the reader about the value of the product).

But if you have a striking, professional cover, an enticing blurb, clean formatting, a sample which grabs readers right away and lots of great reviews, then you can avoid any negative association with a lower price. Or, at least, the number of readers you will gain through lower prices will greatly exceed any you might lose through such negative associations. Read More…