The Great Ebook Pricing Question
Do bargain basement prices indicate low quality? Will a 99c price tag actually reduce the value a reader places on a book? That’s a harder question to answer. I think this is true in some cases for some readers, but I also think it’s massively overstated.
It’s hard to sell a book at any price if you have a crappy cover, insipid blurb, wonky formatting, a flaccid sample and tons of terrible reviews (which are all cues to the reader about the value of the product).
But if you have a striking, professional cover, an enticing blurb, clean formatting, a sample which grabs readers right away and lots of great reviews, then you can avoid any negative association with a lower price. Or, at least, the number of readers you will gain through lower prices will greatly exceed any you might lose through such negative associations. Read More…
Self-Publishers Are Saving The Publishing Industry
Self-publishers stand accused of destroying the publishing industry with bargain basement ebook pricing. At least, that was the accusation in 2012 when this guest post was written. And it’s definitely still worth reading today because a lot of the same myths about pricing endure in 2021 – so I’ve dusted this post off from the archives and given it a quick polish for you. This guest post is so much more than a polemic in support of self-publishers or in defense of cheap books. SF/F author Ed Robertson makes a convincing and deeply researched case that self-publishers’ pricing is far from anomalous. Indeed, Ed’s analysis shows that our ebook pricing is firmly in line with the historical pricing of paperbacks Read More…