Mailchimp attracted extreme criticism this week when it became clear how its new marketing services would impact its core email offering — particularly in terms of pricing — leading many long-time users to start explore alternatives (including this one).
I have been a loyal and happy Mailchimp customer for over eight years. I have also recommended Mailchimp to thousands of other authors. There have always been cheaper services, or those with more bells-and-whistles when it comes to advanced automation options and the like, but — for me at least — Mailchimp was always the perfect combination of price, user friendliness, and reliability.
Until yesterday. Read More…
Do bargain basement prices indicate low quality? Will a 99c price tag actually reduce the value a reader places on a book? That’s a harder question to answer. I think this is true in some cases for some readers, but I also think it’s massively overstated.
It’s hard to sell a book at any price if you have a crappy cover, insipid blurb, wonky formatting, a flaccid sample and tons of terrible reviews (which are all cues to the reader about the value of the product).
But if you have a striking, professional cover, an enticing blurb, clean formatting, a sample which grabs readers right away and lots of great reviews, then you can avoid any negative association with a lower price. Or, at least, the number of readers you will gain through lower prices will greatly exceed any you might lose through such negative associations. Read More…