Facebook Engagement Bait and Shadow Bans Bewares Marketing

Websites try to keep your attention as long as possible, but the stakes are higher on Facebook where a drop in engagement can cost millions of dollars. Or FACEBOOK as it now insists on calling itself, like a shouty man outside a pub.

Content which keeps people on Facebook – like video or pictures – gets much more organic reach than content which sends people away, such as a link to your books on Amazon. Not only that, Facebook will also give preference to content which is genuinely engaging.

Please note the emphasis.

Facebook doesn’t have an army of humans sifting through the billions of pieces of content on Facebook and giving a gold star to the best of it – AI does the heavy lifting here. The way the system measures engagement is necessarily crude: what is getting Likes, comments, and shares?

In simple terms, people want engaging content and Facebook wants to show them content with high engagement, so if you can post content which triggers good engagement levels, then that content will get much more visibility.

And visibility can be worth a lot of money, of course. Read More…

Going Viral: A User’s Guide Marketing Writing

What truly makes something go viral? It’s hard to say.

Sure, afterwards, we can all point to something — with the crystal clear vision bestowed by hindsight — and list off elements which contributed to the explosion: it had a cute dog bouncing on a trampoline or just the right amount of indignation, it was funny and there was a well chosen emoji, it was topical or it tapped into some lingering but unspoken resentment about a hot button issue… that list could go on forever.

Trying to assemble a Franken-thing that ticks all those boxes will quickly show you that this retrospective diagnosis is missing something — the X-factor that makes one thing go viral and another thing, which was very like it (or even “superior” in many ways), do the exact opposite. Read More…

Indie Publishing For International Writers, Step 9: Discounts, Competitions & Blog Tours

This is the ninth part of my continuing series INDIE PUBLISHING FOR INTERNATIONAL WRITERS, a step-by-step guide to getting your stories into (digital) print. I’ll be doing each step with you, learning as you do, because I’ve never done this before either. I will be compiling all these steps into a free e-book for my blog-readers when I am done. It’s called Let’s Get Digital and is penciled in for release at the end of June. The final steps of this self-publishing guide is going to focus on further marketing tips. We have already covered the basics: blogging and websites, pricing, social networking, and reviews. Today, I want to talk about discounts, competitions, giveaways, and blog tours.

Indie Publishing For International Writers, Step 9: Discounts, Competitions & Blog Tours

This is the ninth part of my continuing series INDIE PUBLISHING FOR INTERNATIONAL WRITERS, a step-by-step guide to getting your stories into (digital) print. I’ll be doing each step with you, learning as you do, because I’ve never done this before either. I will be compiling all these steps into a free e-book for my blog-readers when I am done. It’s called Let’s Get Digital and is penciled in for release at the end of June. The final steps of this self-publishing guide is going to focus on further marketing tips. We have already covered the basics: blogging and websites, pricing, social networking, and reviews. Today, I want to talk about discounts, competitions, giveaways, and blog tours.

Indie Publishing For International Writers, Step 6: Market Your Story Part 2, Social Media

This is the sixth post in my continuing series INDIE PUBLISHING FOR INTERNATIONAL WRITERS, a step-by-step guide to getting your stories into (digital) print. I’ll be doing each step with you, learning as you do, because I’ve never done this before either. Step 6: Market Your Story Part 2, Social Media Last time we covered the importance of having a website or blog, and talked about the difference between a static page and an interactive page, and why the latter is better. Today we are going to talk about signposts, social media, how to connect the dots in your little online world, and how not to behave. 

Indie Publishing for International Writers, Step 5: Market Your Story Part 1, Websites & Blogs

This is the fifth post in my continuing series INDIE PUBLISHING FOR INTERNATIONAL WRITERS, a step-by-step guide to getting your stories into (digital) print. I’ll be doing each step with you, learning as you do, because I’ve never done this before either. Step 5: Market Your Story Part 1, Websites & Blogs So you have written your story, added your cover design, had your work edited, gone through the pain of formatting for the first time, and now everything is uploaded and available on all the various sales channels. Only problem is, nobody’s buying it. Don’t worry, you haven’t told anybody about it yet. And, it takes time to build an audience. Even the runaway success stories took around six months to Read More…

Indie Publishing for International Writers, Step 5: Market Your Story Part 1, Websites & Blogs

This is the fifth post in my continuing series INDIE PUBLISHING FOR INTERNATIONAL WRITERS, a step-by-step guide to getting your stories into (digital) print. I’ll be doing each step with you, learning as you do, because I’ve never done this before either. Step 5: Market Your Story Part 1, Websites & Blogs So you have written your story, added your cover design, had your work edited, gone through the pain of formatting for the first time, and now everything is uploaded and available on all the various sales channels. Only problem is, nobody’s buying it. Don’t worry, you haven’t told anybody about it yet. And, it takes time to build an audience. Even the runaway success stories took around six months to Read More…