Websites try to keep your attention as long as possible, but the stakes are higher on Facebook where a drop in engagement can cost millions of dollars. Or FACEBOOK as it now insists on calling itself, like a shouty man outside a pub.
Content which keeps people on Facebook – like video or pictures – gets much more organic reach than content which sends people away, such as a link to your books on Amazon. Not only that, Facebook will also give preference to content which is genuinely engaging.
Please note the emphasis.
Facebook doesn’t have an army of humans sifting through the billions of pieces of content on Facebook and giving a gold star to the best of it – AI does the heavy lifting here. The way the system measures engagement is necessarily crude: what is getting Likes, comments, and shares?
In simple terms, people want engaging content and Facebook wants to show them content with high engagement, so if you can post content which triggers good engagement levels, then that content will get much more visibility.
And visibility can be worth a lot of money, of course. Read More…
I’ve been self-publishing for seven years. That’s quite a long period to be screwing up almost the entire time, but I managed it! My whole approach to email was backwards. I did all the don’ts, ignored all the warnings, missed out on so many opportunities to build myself a happy and engaged audience of readers that it causes me literal pain when I think about it. I don’t say this to elicit sympathy. Rather, I hope that my long experience of doing exactly the wrong things can act as a deterrent—a giant sign made of bones spelling out “Here Be Wolves.”
What did I do exactly? I only emailed people when I had a new release. I thought I was being considerate and not clogging up everyone’s inboxes when, in reality, I was only turning up at their door when I wanted something: their money. This was compounded by my slow production speed, particularly with those painstakingly researched historical novels I seem to enjoy writing for some reason. That problem was further exacerbated by working in more than one genre, so the books came out even slower and the emails were even less frequent. Clearly, I felt I wasn’t antagonizing my most loyal readers enough with this set-up, so I decided to have one Frankenlist—my fiction and non-fiction peeps all lumped together—neatly ensuring that everyone really wouldn’t care about at least 50% of the (increasingly infrequent) messages I was sending out. Read More…