Email Marketing: Your Secret Weapon Marketing Resources

There is no question that email marketing is the most powerful tool at your disposal; not taking advantage of all the unique benefits of email marketing is really missing a trick. Here’s why.

I’m sure all of you know the power of having thousands of committed readers signed up to your mailing list, allowing you to send each new release into the charts. Even if you’re not there yet personally, this should be something you are aiming for. Every single author should have a mailing list and be seeking to actively grow it.

But before we fly through the basics and delve into more advanced topics, let’s be clear about something: email marketing is not about spam. It’s not about fake intimacy. It’s not about posing BS questions to create false engagement. And it’s not about bait-and-switches, contrived urgency, click-baiting subject lines, or other emotional tricks; that’s what cheesy internet marketers do. Read More…

Coming Soon: Big Facebook Ads Changes Marketing Resources

There is a huge change coming to Facebook Ads which could have a profound effect on the performance of all new and existing campaigns from next month onwards. You need to start getting your head around this now as the change is quite unpopular and the solutions for managing it are all a bit… fiddly.

In short, the new feature that Facebook is rolling out is called Campaign Budget Optimization. You might have seen it in your account already – it’s a feature which allows you to nominate a budget for your entire campaign and then hand the reins over to Facebook’s friendly neighborhood AI and allow it to determine how it should be spent.

Campaign Budget Optimization has been available as an optional feature for several months now so lots of people have been experimenting with it and sharing data – which we’ll get to. The big change is this: from next month, it will start being compulsory. Read More…