BookBub is a wonderfully passionate community of over ten million book buyers – and its ad platform is the only one at this scale which is exclusively made up of readers. BookBub Ads is unique in lots of other ways too and I’ve received hundreds of questions from authors over the last few months who are confused about one aspect or another. Today, we’ll look at the most frequent issues… and give you solutions to all those problems.

I’ve been using BookBub Ads for two or three years, I’ve been covering the platform in some depth for my mailing list for well over a year at this point, my dedicated book came out a few months ago, and the course… I can’t quite remember when that launched. Around the same time?

I’ve also run some giant campaigns for authors in a range of genres, as well as my own ads, and compared data and strategies with hundreds of other authors writing every kind of book imaginable. These are the issues and questions which come up most frequently. Read More…