Three New Books For Authors Marketing Publishing Resources

This blog has been a little quiet in 2020, but I’ve been beavering away at a veritable smorgasbord of stuff for authors which I can finally start talking about.

The headline news: three new books for authors, a huge surprise which isn’t book-shaped, and then lots more cool resources coming to this here website; let’s expose each of these projects to the merciless glare of publicity.

First out of the traps is Following: A Marketing Guide To Author Platform and it is FREE – exclusively available as a bonus when signing up to my mailing list – which you can do right here. (If you are an existing subscriber, check your inbox – you don’t miss out!) Read More…

BookBub Ads Expert Is Here To Help Marketing Resources

Many people try BookBub Ads and fail. There is a learning curve – no doubt about that. If you tried the platform without adequately preparing, and without knowing how the system works, you probably got cleaned out. I still have scars from my first time. But it doesn’t have to be like that.

BookBub Ads Expert will show you a whole range of uses for Bookbub Ads, from supporting a launch or reviving backlist, to boosting a permafree, creating an international audience, or pushing an entire series at once. And there’s also lots of ninja tricks and killer moves to take your ad game to the next level. Read More…

Discover The Reader Journey Marketing Resources Writing

It’s almost exactly a year since I gave a talk at a conference in Austin which introduced a concept I call “The Reader Journey” – which is a bookish version of a new marketing paradigm that is helping companies understand their customers better, and how to tailor their marketing accordingly.

I’ve spent the last twelve months researching and testing and experimenting, and then organizing all this information into a structure which will help you understand exactly who you are writing for, plus how to sway them with your marketing messages. But also how to treat them after you have convinced them to buy. How to turn them into the kind of superfans that will do the selling for you.

Strangers to Superfans: A Marketing Guide to The Reader Journey is out now and you can pick up your copy from all these lovely retailers: Read More…

Transfection Released Across The World

My second release – Transfection – is a technothriller with old-school sci-fi undertones. A molecular biologist is on the run, but he doesn’t know who wants him dead… or why. I only uploaded Transfection a couple of hours ago, but it’s already for sale on Amazon! For only $0.99! Here’s a quick taste of what you get for $0.99: Molecular biologist Dr. Carl Peters is under pressure on two fronts: his research grants are disappearing and his marriage is falling apart. But when medical researchers discover that genetically modified animal feed has tainted the food chain, he finally gets the funding he always dreamed of. Dr. Peters discovers the reason behind the cancer link with GM food, but it’s so crazy, he Read More…

If You Go Into The Woods – On Sale Now

I have some exciting news. I set up my own publishing company – Arriba Arriba Books – to publish my short stories as e-books for $0.99 each. You can read them on your laptop, computer, iPhone, smartphone, iPad, or e-reader. The first release – IF YOU GO INTO THE WOODS – is available now from Amazon. I have a special deal to kick things off – two stories for the price of one – both creepy tales set in a world that’s not quite right. Here’s a quick taste of what you get for $0.99: