How To Self-Publish A Book In 10 Steps

This fourth edition of Digital has been completely revamped to reflect the needs of self-publishers in 2020. The structure has been completely streamlined to reflect the ten steps involved in publishing your work like a pro.

Reflecting the specific challenges that writers face today, the advice on each step goes much deeper than before. Instead of just showing you how and where to find a cover designer, for example, Let’s Get Digital will show you how to brief your designer effectively, and learn what effective commercial packaging is for your niche, so that you end up with a cover which isn’t just pretty, but also very effective at appealing to your specific target audience.

And the same goes for writing, editing, formatting, pricing, metadata — all the areas where an author must make crucial decisions which affect the viability of their book.

Of course, the largest section of the book, by far, covers the entire topic of marketing from the ground up, showing authors not just how to find their first readers in the most cost effective way possible, but also how to construct a real author platform, one that will capture interest from readers and use those seeds to grow a community of fans around your work, who will send each new release higher in the charts. Read More…

The Authors Guild Dumps Author Solutions

The Authors Guild – which bills itself as America’s leading writers” organization – has terminated its partnership with Author Solutions.

The Authors Guild joins companies like Bowker, Writers’ Digest, and Crossbooks in cutting links to Author Solutions – a company which has faced a sustained campaign from writers targeting its deceptive and exploitative practices, as well as multiple class actions which are still working their way through the courts.

The announcement was made yesterday at Book Expo America, but the Authors Guild decided to bury its own lede. No mention is made of Author Solutions, just a brief mention of the subsidiary which the Authors Guild was partnered with: iUniverse. If I hadn’t been waiting for this announcement, I would have missed it.

It’s almost as if the Authors Guild is trying to airbrush its partnership with Author Solutions from the history books. As if it was all just a bad dream. Read More…

Digging Deeper Into Author Earnings

The Author Earnings team are attempting something unprecedented, and their work can’t be refined and improved unless there is some intelligent criticism of their findings.

Today I’ve invited Phoenix Sullivan to blog on the topic. I’ve known Phoenix for a few years now, and if there’s a smarter person in publishing, I haven’t heard of them.

KBoards regulars will already know that Phoenix understands the inner workings of the Kindle Store better than anyone outside Amazon. And I can personally vouch for her expertise: she was the biggest influence on (and help with) Let’s Get Visible and also the marketing brains behind a box set I was in, which did very well indeed.

Phoenix offered to take the raw data from Author Earnings, drill down and analyse it, and then see if her conclusions differed from theirs, and whether there were any improvements she would suggest. Phoenix has also been able to pull some fascinating new insights from the Author Earnings raw data. Read More…

Self-Publishers Are Saving The Publishing Industry

Self-publishers stand accused of destroying the publishing industry with bargain basement ebook pricing. At least, that was the accusation in 2012 when this guest post was written. And it’s definitely still worth reading today because a lot of the same myths about pricing endure in 2021 – so I’ve dusted this post off from the archives and given it a quick polish for you. This guest post is so much more than a polemic in support of self-publishers or in defense of cheap books. SF/F author Ed Robertson makes a convincing and deeply researched case that self-publishers’ pricing is far from anomalous. Indeed, Ed’s analysis shows that our ebook pricing is firmly in line with the historical pricing of paperbacks Read More…

Scott Turow: Wrong About Everything

On Thursday it was reported that the U.S. Justice Department was preparing to sue five of the largest publishers, and Apple, for (allegedly) colluding to fix e-book prices. Despite the shock expressed in some quarters, this is hardly a bolt from the blue.

It’s almost a year since the European Union raided the offices of several publishers in France, Italy, and Germany, kicking off their own Europe-wide anti-trust investigation – later folding into that probe a similar move by the Competition Authority in the UK to examine the Agency Agreement.

It was also widely reported late last year that a U.S. Justice Department investigation, along similar lines, had commenced. Read More…