Moving from Mailchimp to MailerLite: A Guide Marketing Resources

Mailchimp made some major changes recently which were received very negatively – causing many users to flee into the arms of alternatives like MailerLite.

I moved to MailerLite myself last month and have been very happy with the change but there are a few things you need to watch out for, whether you have multiple, big lists with lots of automations, or are still growing on the free plans. This post should guide you through all the issues.

First we run over the differences between Mailchimp and MailerLite – things like free plans, pricing, features, and integrations, and which of those differences really matter. Next we look at the steps involved in physically moving your list across to MailerLite. This is actually the easiest part of the whole process, but there are important things to look out for. With that taken care of, we move on to more advanced topics like switching over your automations, what to do about those pesky website forms and sign-up links, and also how to sweep up any stray Mailchimp forms out there in the wild so you don’t have precious reader sign-ups going to the wrong place. That last part can be tricky. Read More…

Time To Ditch Mailchimp? Marketing Publishing Resources

Mailchimp attracted extreme criticism this week when it became clear how its new marketing services would impact its core email offering — particularly in terms of pricing — leading many long-time users to start explore alternatives (including this one).

I have been a loyal and happy Mailchimp customer for over eight years. I have also recommended Mailchimp to thousands of other authors. There have always been cheaper services, or those with more bells-and-whistles when it comes to advanced automation options and the like, but — for me at least — Mailchimp was always the perfect combination of price, user friendliness, and reliability.

Until yesterday. Read More…

Launching A Book By The Seat Of My Pants Marketing Writing

I’m launching Mercenary today and you can grab it from Amazon, B&N, Kobo and Smashwords for just 99c, and you can add it on Goodreads here. I recommend grabbing it now because the price will be jumping to $4.99 in a few days. The reasoning behind 99c is below, but first here’s the blurb: Lee Christmas gets drunk and falls asleep at the throttle of his locomotive, plowing straight into an oncoming train. Blacklisted from the railroad and his marriage in tatters, he flees New Orleans on a steamer bound for the tropics. In Honduras, he begins a quiet new life. But trouble has a way of finding Christmas. With unrest sweeping the countryside, he’s kidnapped by bandits. Soon, he Read More…

NoiseTrade: Build Audience While Boosting Your Mailing List Resources

What if I told you there was a cool new way to share your work with the world that could help you build audience, boost your mailing list, and make money at the same time? Welcome to NoiseTrade. The idea is simple. Authors can upload ebooks (and audiobooks) and NoiseTrade’s community of readers can download them for free – for as long as the author wants. There is a tip-jar, and you can suggest a figure, but it’s not compulsory. So it’s pay what you want, but with a killer twist. In exchange for the download, the reader provides their email address to the author (in full knowledge they will be contacted in future). In other words, it’s a smart Read More…

The Author With The Biggest Mailing List Wins Marketing

What happens when a reader finishes your e-books? What’s the first thing they see? What’s the first thing they do? Back-matter is extremely important. Presuming you have done your job as a writer well, it’s a golden opportunity to draw readers into your world. The basic components of effective back-matter are fairly straightforward: blurbs for and/or links to your other books, links to whatever social media presence you have, a short note requesting reviews, and, most important of all, a link to your New Release Mailing List. If you don’t have a mailing list already, you need to set one up immediately. It’s one of the most powerful tools at your disposal. Without an effective method for collecting readers’ emails Read More…

Print Editions, Mailing Lists, Special Offers, Donations & Ad Spots

A number of questions have been popping up by email and in the comments – topics I’ve alluded to here but haven’t gone into much detail. I’m going to run through them quickly today: print editions, mailing lists/newsletters, running a sale, PayPal donations, and ad spots on reader sites and book blogs. Let’s Get Physical As you might have guessed by the above pic, my first print edition has been foisted onto the world. If any of you are interested in purchasing A Storm Hits Valparaiso in paperback, North American readers can get it from Amazon (those in the US can also purchase from Barnes & Noble), and international readers are advised to buy from The Book Depository (who are excellent), Read More…

Print Editions, Mailing Lists, Special Offers, Donations & Ad Spots

A number of questions have been popping up by email and in the comments – topics I’ve alluded to here but haven’t gone into much detail. I’m going to run through them quickly today: print editions, mailing lists/newsletters, running a sale, PayPal donations, and ad spots on reader sites and book blogs. Let’s Get Physical As you might have guessed by the above pic, my first print edition has been foisted onto the world. If any of you are interested in purchasing A Storm Hits Valparaiso in paperback, North American readers can get it from Amazon (those in the US can also purchase from Barnes & Noble), and international readers are advised to buy from The Book Depository (who are excellent), Read More…