Moving from Mailchimp to MailerLite: A Guide Marketing Resources

Mailchimp made some major changes recently which were received very negatively – causing many users to flee into the arms of alternatives like MailerLite.

I moved to MailerLite myself last month and have been very happy with the change but there are a few things you need to watch out for, whether you have multiple, big lists with lots of automations, or are still growing on the free plans. This post should guide you through all the issues.

First we run over the differences between Mailchimp and MailerLite – things like free plans, pricing, features, and integrations, and which of those differences really matter. Next we look at the steps involved in physically moving your list across to MailerLite. This is actually the easiest part of the whole process, but there are important things to look out for. With that taken care of, we move on to more advanced topics like switching over your automations, what to do about those pesky website forms and sign-up links, and also how to sweep up any stray Mailchimp forms out there in the wild so you don’t have precious reader sign-ups going to the wrong place. That last part can be tricky. Read More…

Time To Ditch Mailchimp? Marketing Publishing Resources

Mailchimp attracted extreme criticism this week when it became clear how its new marketing services would impact its core email offering — particularly in terms of pricing — leading many long-time users to start explore alternatives (including this one).

I have been a loyal and happy Mailchimp customer for over eight years. I have also recommended Mailchimp to thousands of other authors. There have always been cheaper services, or those with more bells-and-whistles when it comes to advanced automation options and the like, but — for me at least — Mailchimp was always the perfect combination of price, user friendliness, and reliability.

Until yesterday. Read More…