How To Advertise And Sell More Books

I have a wonderful guest post today from author Nicholas Erik – a skilled marketer with a keen analytical mind, who will show you how to analyze the profitability of your paid ads, so you can sell more books. It’s easily the longest post we’ve had here – over 4,000 words – but it’s worth settling in for this excellent, comprehensive guide which will have something useful for all self-publishers, from beginners to experts. Here’s Nick with more:

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As the title might suggest, this guide is all about how to analyze the profitability of your paid ads to help you sell more books. The step-by-step system outlined within is effective for both promo sites and pay-per-click (PPC) platforms such as Facebook Ads, Amazon Advertising, and BookBub.

If you follow the steps in this guide, you’ll have solid numbers on which to base your advertising decisions—instead of making guesses regarding their profitability. Read More…

The Visibility Gambit

Kindle Unlimited has received a fair bit of bad press over the last few years – some of it from me – but I want to balance that by looking at the positives. Most pertinent is KU’s popularity with readers, meaning there can be huge opportunity for authors. Especially so if you make full use of the tools Amazon gives you, and understand that it’s all about visibility. Enrolling in KU comes at a well-documented cost: exclusivity. But it’s the potential benefits I want to focus on today because some of that might be getting lost in the (well justified) complaints about scammers, transparency, and falling pay rates. Even though those rates have dropped by around 20% this year alone, KU Read More…

The Only Rule Amazon Truly Cares About

On Monday, I found out that some bug hit a German e-book site causing the reactivation of long-dead listings, including one of mine, putting myself and some other authors in breach of KDP Select"s exclusivity rule. Amazon pounced into action and cancelled my Countdown deal which was scheduled for this week, screwing up a carefully planned promotion. And despite pledging to resolve the matter and restore the promo, Amazon has not done so. I"m going to go through what happened in detail so you can be sure that I acted correctly at all points – because there is a lot of shadiness going on at the moment – but feel free to skim some of the details if you wish. Read More…