Pre-order Strangers To Superfans Now Marketing Resources

I’m excited to be gearing up for this release, as I’ve been working on the concepts behind it for a year. Here’s the blurb:

From the author of Let’s Get Digital and Let’s Get Visible comes the book that will change how you think about marketing forever.

Strangers to Superfans puts you in the shoes of your Ideal Reader, allowing you to view your marketing from her perspective. You will:

*Learn the 5 stages in The Readers’ Journey.
*Identify failure points quickly to manage backlist efficiently.
*Optimize each stage to increase conversions.
*Boost sales by making the overall process frictionless.
*Build a legion of passionate, engaged readers who do the selling for you. Read More…

The Anatomy of a Launch Marketing Publishing

Let’s Get Digital 3 has been out for a week and has sold around 3,500 copies. How did that happen? Let’s take a look… I released Digital 2 in September 2014 and it was maybe 60% new content, but the changes were largely superficial in the sense that it was an updating of the text rather than any kind of re-imagining. I decided early on that Digital 3 would be more revolution than evolution.

I released Digital 2 in September 2014 and it was maybe 60% new content, but the changes were largely superficial in the sense that it was an updating of the text rather than any kind of re-imagining. I decided early on that Digital 3 would be more revolution than evolution. As I detailed in this interview with Forbes earlier this week, a lot has changed in the last few years.

The whole text was rewritten from scratch – bar the odd sentence fragment here or there I couldn’t bear to part with – the only section that was spared a radical overhaul was the success stories at the back. Read More…

Amazon Decoded: A Marketing Guide To The Kindle Store is FREE Amazon Marketing

Let’s Get Digital 3 was announced this week and it is going very well indeed, with 1,000 copies pre-ordered already. The amount of sharing and recommending and tweeting has been spectacular – I’m very grateful to you all.

In fact, I have a gift for you.

Amazon Decoded: A Marketing Guide to the Kindle Store is now available. And it’s FREE. All you need to do is sign up to my mailing list to get a copy. That’s it. And you can unsubscribe right after if you wish, I don’t mind at all! Really. Read More…

You Can Win Without Cheating FFS Bewares

Most self-publishers will agree: it"s getting tougher out there. If you are in KU, then you’re pretty much dependent on one income stream and if Amazon sales dip or you run afoul of the Hall of Spinning Knives for whatever reason then you are totally boned. And it’s getting so competitive in KU that it seems to take more titles and quicker releases, along with multi-pronged marketing campaigns – which can be complex and/or expensive – to get any real traction or stickiness. If you"re not in KU, hitting the charts on Amazon is increasingly difficult and holding on to position is near-impossible – especially when your book is being leapfrogged every hour by thousands of borrow-boosted KU salmon running Read More…

The Visibility Gambit Amazon

Kindle Unlimited has received a fair bit of bad press over the last couple of years – some of it from me – but I want to balance that by looking at the positives. Most pertinent is KU’s popularity with readers, meaning there can be huge opportunity for authors. Especially so if you make full use of the tools Amazon gives you, and understand that it’s all about visibility. Enrolling in KU comes at a well-documented cost: exclusivity. But it’s the potential benefits I want to focus on today because some of that might be getting lost in the (well justified) complaints about scammers, transparency, and falling pay rates. Even though those rates have dropped by around 20% this year alone, Read More…

Who’s Pointing At You? Amazon

The Also Boughts on your page are an important indication of what readers are buying along with your books. But those particular Also Boughts are only part of the story. What’s really important is which books are pointing back at you. Let’s use my long-suffering book Liberty Boy as an example again. As I explained yesterday’s post – Please Don’t Buy My Book – Liberty Boy was dragged down into the ranking depths after having no Also Boughts for months thanks to an Amazon snafu. I eventually fixed that problem in a fairly crude way by running a 99c Countdown and throwing whatever ads I could get at it. The promo itself did okay and sold a few hundred copies for me. Read More…

Please Don’t Buy My Book

I’m just back from The Smarter Artist Summit in Austin, Texas. I won’t try and capture the magic of the event – Kobo Mark does an excellent job – but I would like to talk about the big takeaway: the dangers of Also Bought pollution. Also Boughts are probably the most important aspect of the entire Amazon recommendation ecostructure. And also the least understood. They are much more than a little strip under your book’s description – they power a huge chunk of the recommendations that Amazon serves to readers. The Also Boughts are what tells Amazon that the readers of my non-fiction also like reading Susan Kaye Quinn, Sean Platt and Johnny Truant. Amazon uses this data to decide Read More…

Please Don't Buy My Book

I’m just back from The Smarter Artist Summit in Austin, Texas. I won’t try and capture the magic of the event – Kobo Mark does an excellent job – but I would like to talk about the big takeaway: the dangers of Also Bought pollution. Also Boughts are probably the most important aspect of the entire Amazon recommendation ecostructure. And also the least understood. They are much more than a little strip under your book’s description – they power a huge chunk of the recommendations that Amazon serves to readers. The Also Boughts are what tells Amazon that the readers of my non-fiction also like reading Susan Kaye Quinn, Sean Platt and Johnny Truant. Amazon uses this data to decide Read More…

Don’t Wait For Permission: Why Authors Should Be Entrepreneurs Marketing Publishing

The self-publishing blogosphere usually focuses on making money from genre fiction, and tends to advise producing as much quality work as you can as quickly as possible, and then marketing it aggressively. That’s not bad advice at all, but there are many other types of books, several different kinds of authors, and multiple ways you can approach making a living. Joanna Penn (writing as JF Penn) has hit the New York Times and USA Today bestseller lists with her fiction, but also has an extremely popular blog and podcast aimed at writers, as well as several non-fiction books. I invited her along today to talk about her latest – Business For Authors: How To Be An Author Entrepreneur – in Read More…

A New Strategy for a New Year – Guest Post by Sarah Woodbury

To enroll or not to enroll, that is the question on a lot of writers’ minds. I have had several posts on KDP Select, because it’s a complex issue, without one “right” answer that will fit all self-publishers. If you are just catching up, I came out against the program before Christmas, but featured two authors recently that are doing well out of it: Marilyn Peake and Patrice Fitzgerald. To wrap up this mini-series, I have a guest post from bestselling author Sarah Woodbury, who hasn’t enrolled in KDP Select. Instead she’s exploiting the increased opportunities on other retailers. Here’s Sarah: *** When Amazon first announced its KDP Select program, my heart sank. I knew that going exclusively with Amazon would Read More…