This blog has been a little quiet in 2020, but I’ve been beavering away at a veritable smorgasbord of stuff for authors which I can finally start talking about.
The headline news: three new books for authors, a huge surprise which isn’t book-shaped, and then lots more cool resources coming to this here website; let’s expose each of these projects to the merciless glare of publicity.
First out of the traps is Following: A Marketing Guide To Author Platform and it is FREE – exclusively available as a bonus when signing up to my mailing list – which you can do right here. (If you are an existing subscriber, check your inbox – you don’t miss out!) Read More…
What is an author platform? Which elements should it contain? And is any of this stuff more important than just writing another book? Perhaps not. But certain aspects of an author platform are important tools for reaching readers and, especially, for holding on to them.
The topic can be confusing as everyone seems to be mean something different by the term. And then this problem is compounded by a lot of terrible advice proliferating, quite frankly. Number-chasing nonsense which doesn’t serve anyone.
Even the term “platform” seems to be quite nebulous and elastic — fertile ground for snake-oil salesmen. Let’s nail that down first: Read More…