Having a big email list is great, but utterly pointless if your open rate is in the toilet. Quantity might get the headlines but it’s quality which pays the bills.
You need engaged subscribers, ones that care about getting your emails, people who open your messages and act on the contents. If you are putting effort into growing your subscriber count but not proactively taking steps to assist open rates, then all you’re really doing is bailing out your boat with a leaky bucket.
People often say things like “it’s natural for open rates to fall over time” – and that’s true… if you do nothing about it. Also, there are plenty of practices you might inadvertently engage in which might accelerate the natural wastage you tend to get over time. But there’s also plenty you can do to address falling open rates and even reverse them. Read More…
What is an author platform? Which elements should it contain? And is any of this stuff more important than just writing another book? Perhaps not. But certain aspects of an author platform are important tools for reaching readers and, especially, for holding on to them.
The topic can be confusing as everyone seems to be mean something different by the term. And then this problem is compounded by a lot of terrible advice proliferating, quite frankly. Number-chasing nonsense which doesn’t serve anyone.
Even the term “platform” seems to be quite nebulous and elastic — fertile ground for snake-oil salesmen. Let’s nail that down first: Read More…