Fighting With Both Hands Publishing Writing

This blog has been quieter than usual lately and I thought I should let you know what I’ve been doing. I’m going to prattle on for quite a while; you might want to get comfortable (or head off to Tumblr). So… It’s good to do a bit of soul searching now and then, to look at what you have achieved, where your career is headed, and to decide if you are on the right track. My goals and dreams have changed a lot since I started self-publishing in 2011. I haven’t been a big success, but I’ve been able to tick off little career milestones along the way. Some months my sales are wonderful, some months they are terrible – Read More…

Starting From Zero Marketing Writing

Success can seem unattainable to those starting out. It’s easy to forget that even the biggest sellers started from zero. Amanda Hocking didn’t arrive on the scene as a fully formed sales machine. She didn’t have a platform which she had been diligently building up for years, nor did she come from trade publishing. She was unable to convince an agent to take her on and decided to self-publish instead, and then sold a million e-books in nine months! Detractors tried to paint Hocking as an anomaly — and she was, in the sense that anyone who is phenomenally successful at anything is an anomaly. But that missed the point: she was able to sell as much as the biggest names in Read More…

Building a Killer Email List

There is a lot of upheaval in publishing today and I think that’s likely to increase rather than decrease. The best insurance policy any writer can have against the future is a targeted mailing list. I’ve written before about how the author with the biggest mailing list wins, and I’ve invited Nick Stephenson along today because he’s got some great ideas on how to boost your list. The cool thing about his approach is that it’s something anyone can do. And, as you will see, it really, really works. Here’s Nick with more: Building a Killer Email List As an author, I try to read as much as possible. I tend to get excited over 8 or 9 different authors across a few Read More…

Launching A Book By The Seat Of My Pants Marketing Writing

I’m launching Mercenary today and you can grab it from Amazon, B&N, Kobo and Smashwords for just 99c, and you can add it on Goodreads here. I recommend grabbing it now because the price will be jumping to $4.99 in a few days. The reasoning behind 99c is below, but first here’s the blurb: Lee Christmas gets drunk and falls asleep at the throttle of his locomotive, plowing straight into an oncoming train. Blacklisted from the railroad and his marriage in tatters, he flees New Orleans on a steamer bound for the tropics. In Honduras, he begins a quiet new life. But trouble has a way of finding Christmas. With unrest sweeping the countryside, he’s kidnapped by bandits. Soon, he Read More…

NoiseTrade: Build Audience While Boosting Your Mailing List Resources

What if I told you there was a cool new way to share your work with the world that could help you build audience, boost your mailing list, and make money at the same time? Welcome to NoiseTrade. The idea is simple. Authors can upload ebooks (and audiobooks) and NoiseTrade’s community of readers can download them for free – for as long as the author wants. There is a tip-jar, and you can suggest a figure, but it’s not compulsory. So it’s pay what you want, but with a killer twist. In exchange for the download, the reader provides their email address to the author (in full knowledge they will be contacted in future). In other words, it’s a smart Read More…

The Author With The Biggest Mailing List Wins Marketing

What happens when a reader finishes your e-books? What’s the first thing they see? What’s the first thing they do? Back-matter is extremely important. Presuming you have done your job as a writer well, it’s a golden opportunity to draw readers into your world. The basic components of effective back-matter are fairly straightforward: blurbs for and/or links to your other books, links to whatever social media presence you have, a short note requesting reviews, and, most important of all, a link to your New Release Mailing List. If you don’t have a mailing list already, you need to set one up immediately. It’s one of the most powerful tools at your disposal. Without an effective method for collecting readers’ emails Read More…