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These Amazon Category Hacks Can Boost Your Book Sales

Updated by David Gaughran 9 May 2021. Amazon, Publishing • 38 Comments.

Choosing the right Amazon categories for your book can greatly increase your visibility in the Kindle Store, making your work more likely to be discovered, purchased, and recommended.

But if you make bad decisions here – or opt to do nothing at all – you can limit your book’s success in surprising ways. Sometimes you can even nudge Amazon towards recommend your book to all the wrong people! Which invariably fails, of course, and causes Amazon to think you have written a dud. Meaning Amazon is less likely to recommend your book at all. This is something you really want to avoid.

Many authors don’t realize they should revisit their categories on a regular basis – not just to ensure they are maximizing visibility, but to check Amazon hasn’t placed them in a bad category. You need to know exactly which categories and sub-categories your book is in – Amazon doesn’t make that part easy – and then keep on top of changes to the category system as well. Read More…

Amazon Recommendations and also Boughts - customers also bought amazon recommendation engine recommender system

Amazon Recommendations & Also Boughts

Updated by David Gaughran 22 January 2022. Amazon • 19 Comments.

Amazon recommendations drive millions of dollars of book purchases every single day, and Also Boughts are central to this system, which can lead to panic when they periodically disappear.

Also Boughts play an important role in Amazon recommendations — that process of pairing books to readers like some literary version of Tinder — but the exact role in Amazon’s recommender system can be misunderstood.

So let’s break it all down today, and show you the exact role Also Boughts play in Amazon recommendations, and why you need to protect yours. Read More…

and the Myth of the A9 Algorithm - amazon algorithms and a9.com

Amazon and the Myth of the A9 Algorithm

Updated by David Gaughran 22 January 2022. Amazon • 13 Comments.

There is more nonsense written about Amazon than almost any other topic because mere mention of Amazon will get you more clicks than anything else — although the “A9 Algorithm” might be the most ridiculous topic of all.

Amazon also happens to be an incredibly divisive subject generally, one of those where little nuance seems to be permitted — and someone writing articles about Amazon tends to regularly get labeled a “shill” or a “hater,” depending, sometimes off the back of the same piece!

Talk of Amazon can also be quite lucrative. The currency of the internet is attention — as I think was once said by Jeff Bezos, although I’m scared to Google it in case I start getting hunted down on every corner of the internet with hyper-personalized ads offering to make me a Kindle Publishing Millionaire or help me build a Drop Shipping EMPIRE.

Internet marketers are not known for their rigorous application of the scientific method. One intrepid black-hatted pioneer will discover a tasty data-morsel, dress it up in distracting finery, and then parade it about as part of a $2000 course. And then a dozen more will riff off that for their own courses and Patreons and books and masterminds and exclusive online workshops and virtual conferences; it’s like the most expensive game of telephone ever.

Sadly, it’s also quite value-free if you like hard facts.

This kind of environment shows some of the drawbacks of the brave new world ushered in by the internet and Google. If search for the phrase “amazon algorithm,” for example, the very first result is an article titled “Everything You Need To Know About Amazon’s A9 Algorithm,” and my BS alarm immediately goes off — use of the singular “algorithm” is a dead giveaway that the person doesn’t have a clue what they are talking about. Use of “A9” in this manner is another. Read More…

Decoding Amazon To Sell More Books

Updated by David Gaughran 22 January 2022. Amazon • 2 Comments.

In case you read the old, free edition and want to know what has changed, let me make that easy for you: everything. This brand new edition is a full-length book (over 75,000 words) breaking down how the Kindle Store, and how you can seduce Amazon’s giant recommendation engine.

Most importantly, it goes deep on how to profit from that knowledge, showing you exactly how to tweak your metadata and marketing plans to sell more books.

In fact, Amazon Decoded goes one step further than that and hands you a series of strategies and tactics you can use right away – launch plans and backlist promotions to suit your needs if you are wide or exclusive to Amazon, or whether you are looking to maximize income, expand your audience, promote your work on a limited budget, or spend a little more and send a whole series into orbit.

Amazon Decoded also comes with a stellar set of bonus resources, housed on a private part of this here website, which will help you put all this information into practice and raise your marketing game.

Want to sell more books on the world’s biggest retailer? Amazon Decoded will show you how. Read More…

What The Big Tech Hearings Mean For Indie Authors

Updated by David Gaughran 6 April 2021. Amazon, Publishing • 8 Comments.

The CEOs of Facebook, Google, Amazon, and Apple were grilled on Capitol Hill yesterday, stepping up the anti-trust chatter that has been percolating over the last few years. While some of you might be tempted to reflexively dismiss these hearings as political theater, many commentators seem to agree that this time feels different.

Political sands have shifted. Public sentiment towards tech companies has soured — companies who were once almost universally loved. Well, at least in the case of three of them; Amazon always attracted some measure of criticism, I guess, probably given the particular companies it disrupted.

Indie authors, in particular, perked up at the news of these hearings, given that three of those places are where we sell most of our books, and the fourth is what many of us predominantly use to drive sales of those books.

Whatever your feeling on these individual companies, their effects on society, or the forces driving these hearings, the mere prospect of anti-trust actions creates uncertainty in business terms, at a time when we already have a significant amount of it. Which makes this an excellent time to examine how well your author business is future-proofed, given the average indie author’s dependency on this set of companies currently in the anti-trust spotlight. Read More…

Kindle Unlimited has proved to be a lucrative program for many authors, but has also attracted the kindle hacks crowd who are only interested in kindle hacks and scamming kdp select

Kindle Unlimited – A Cheater Magnet

Updated by David Gaughran 29 January 2021. Amazon, Bewares • 83 Comments.

For a month or two, though, things improved. The charts cleaned up. Real, actual authors — not faceless book stuffers powered by ghostwriters — started surfacing again. Readers were saying that it was easier to find good books in the charts. I noticed the difference myself in July when helping someone with a launch; it seemed to take less of a push to get in the Top 100. I stopped paying attention to what the scammers were doing. Life was good.

It seems like Amazon stopped paying attention too. It was far harder to get into the Top 100 in September, and a quick look at the charts showed why. Many of those “authors” from Chance Carter’s mastermind circle who inexplicably survived the purges of June/July — grotesque characters like RR Banks — were suddenly charting again. En masse. With multiple books each, simultaneously.

They had figured out a new hole in the fence. I looked at the Contemporary Romance charts for the first time in a while and all the real authors were being pushed down again, while all the ghostwritten trash was swamping the Kindle Store once more. Read More…

Cassandra Dee and Mosaic Book Stuffing

Updated by David Gaughran 29 January 2021. Amazon, Bewares • 85 Comments.

The Amazon charts continue to be plagued by book stuffing, ten days into the new regime. Aside from one rather notable head on a pike — Chance Carter appears to have had his account shut down, but quite possibly for other actions — book stuffers are continuing largely as normal, only making minor tweaks to their presentation, simply appending the words “Collection” or “Compilation” to their titles and covers. And not even bothering to do that on all their (still) stuffed books.

The stuffers are clearly thumbing their noses at Amazon. They seem pretty damn confident that minor tweaks will fly, and that the whole new regulatory regime is, well, a sham. What will happen with someone like Cassandra Dee will be a good bellwether.

Cassandra Dee is the #1 author in Contemporary Romance, and she is a major book stuffer. Because of KDP’s catch-and-release approach to these guys, they are able to constantly make minor tweaks to how they stuff. I can only presume that KDP sends them communications about problematic breaches of the Content Guidelines, the stuffers make a minor tweak, and are allowed to continue… until the next time they get a KDP letter. Read More…

Amazon Faces Test Of Book Stuffing Policy

Updated by David Gaughran 10 January 2022. Amazon, Bewares • 68 Comments.

Amazon quietly rolled out new content guidelines on Friday to tackle the plague of book stuffing, along with some new metadata rules which all seem to be aimed at cleaning up the Kindle Store – something long overdue. However, one infamous book stuffer is already bragging about a loophole. This is a huge test for Amazon’s new policy and whether KDP will actually enforce it.

There was a push among some authors a few weeks back to get Amazon to lower the max payout size in Kindle Unlimited to 1,000 pages. Everyone proposing it knew it was an imperfect solution but argued it was better than the status quo. That was true, but the reason I didn’t join that call was simple: Amazon didn’t need new rules to tackle book stuffing, it needed a change in attitude. Stuffing was already breaking existing rules, Amazon was just not applying them. I was wondering what the point of new rules would be unless it was also accompanied by actual enforcement.

And now Amazon faces a test in the shape of book stuffer Tia Siren, who has made the most cosmetic of changes to her stuffed books — she has just appended the phrase “A Romance Compilation” to her book titles. — and is clearly thumbing her nose at Amazon and her fellow authors, while she continues to hoover up money from the communal author pot. Read More…

Chance Carter And #Cockygate Collide

Updated by David Gaughran 7 April 2021. Amazon, Bewares • 90 Comments.

#Cockygate has been rolling for a month now and is quite multifaceted — touching on some pretty existential issues for writers, and indeed all creatives. This post from lawyer Marc Whipple tracks the beginning, in case you have been in a coma for the last month. The story also broke out into the mainstream briefly where it was covered by Vox and The Guardian, among others.

More recent developments are as follows. Multiple authors made creative stands against Faleena Hopkins’ extremely questionable trademark and even more dubious attempted enforcement of same, in the form of various Cocky-themed books and parodies. Hopkins responded with a video — which she since took down, presumably in case it destroyed her acting career — as well as a series of equally ill-advised posts.

Hopkins then filed suit against three parties: Kevin Kneupper, the author/lawyer who is formally challenging her trademark; Tara Crescent, an author who had published books with Cocky in the title previously; and Jennifer Watson, a publicist for an anthology raising funds to cover legal expenses of authors affected by all this. Read More…

Innocent Author Rank-Stripped For Third Time

Updated by David Gaughran 4 April 2021. Amazon, Bewares • 134 Comments.

Kristi Belcamino is really being messed around by Amazon. Yesterday morning, she was rank-stripped for the third time, and it appears to be happening every time she puts a book free – even before she hits the promo sites or moves up the charts. This post is from 2 January 2018. It has not been updated except to clean up broken links but the comments remain open. Back in September, Kristi was one of the unfortunate (and innocent) authors who were unfairly rank-stripped by Amazon for several weeks. She had a BookBub promotion which catapulted her up to #3 in the Free charts on September 18, was then rank-stripped, and didn’t have the sanction lifted until October 22 – over Read More…

birth of the kindle store and the first kindle

The Birth of the Kindle Store

Updated by David Gaughran 29 January 2021. Amazon • 34 Comments.

It’s almost exactly ten years to the day that the first Kindle was launched, along with the accompanying Kindle Store—as I write these words, at least, on a cold November morning in 2017.

There are a lot of interesting articles circulating about the launch on 19 November 2007 and it’s funny looking back at that first device, which resembled a slimmed-down fax machine. I remember thinking no one would ever use such a clunky thing to read a book, and they certainly wouldn’t pay $399 for it!

The future makes fools of us all.

But maybe Jeff Bezos isn’t quite as visionary as popularly depicted because that first Kindle sold out in five-and-a-half hours. And it didn’t just sell out, it sold its entire Christmas stock. Amazon wasn’t able to put it back on sale until April 2008—five months later. It’s amazing now to think that even Amazon didn’t realize how much latent hunger there was for digital reading. Read More…

Amazon’s Hall of Spinning Knives

Updated by David Gaughran 27 March 2021. Amazon • 235 Comments.

Rank stripping strikes again, and this time it’s someone I know: Phoenix Sullivan. And Amazon’s handling of the situation has been terrible. This post is from 20 October 2017. It has not been updated except to clean up broken links but the comments remain open. Phoenix is well-known in the indie community; I’ve known her myself for ten years and consider her a close friend. Aside from being exceptionally generous with her time and knowledge, tirelessly sharing her insights on marketing and algorithms, Phoenix is also well known as a vocal campaigner against scammers and cheaters – particularly on the current big issues of book stuffing and clickfarming. And now she is being targeted. When Rank Stripping Strikes Phoenix made Read More…

You Can Win Without Cheating FFS

Updated by David Gaughran 2 March 2021. Amazon • 45 Comments.

Most self-publishers will agree: it’s getting tougher out there. If you are in KU, then you’re pretty much dependent on one income stream and if Amazon sales dip or you run afoul of the Hall of Spinning Knives for whatever reason then you are totally boned. And it’s getting so competitive in KU that it seems to take more titles and quicker releases, along with multi-pronged marketing campaigns – which can be complex and/or expensive – to get any real traction or stickiness. If you”re not in KU, hitting the charts on Amazon is increasingly difficult and holding on to position is near-impossible – especially when your book is being leapfrogged every hour by thousands of borrow-boosted KU salmon running Read More…

9 Ways to Improve Amazon Ads For Authors

Updated by David Gaughran 29 January 2021. Amazon, Resources • 71 Comments.

More product searches start on Amazon than anywhere else, even Google. It’s the world’s biggest bookstore and by far the largest ebook retailer. But Amazon Ads is still very much a work-in-progress, particularly the slightly pared-back version authors get to advertise books. Self-publishers tend to focus on making books visible on Amazon. Aside from being a market leader, and having famed frictionless purchasing, there is another key reason why such a focus often gets the best return. Unlike other popular sites, anyone visiting Amazon is generally there for one reason: to buy stuff. You aren’t interrupting them while they share dank memes with friends, or search how fast a raven can fly during winter. AMS is often referred to as “new” Read More…

Kindle Unlimited Authors & The Visibility Gambit

Updated by David Gaughran 4 April 2021. Amazon • 37 Comments.

Kindle Unlimited has had plenty of bad press over the last few years – some of it from me – but some authors are making bank. Regardless of how some authors feel about Kindle Unlimited, it is popular with readers, meaning there can be huge opportunity for the savvy self-publisher. Especially if you make full use of the tools Amazon gives you, and understand that it’s all about visibility. Enrolling in KU comes at a well-documented cost: exclusivity. But it’s the potential benefits I want to focus on today because some of that might be getting lost in the (well justified) complaints about scammers, transparency, and falling pay rates. Even though those rates have dropped by around 20% this year alone, Read More…