When Reader Targeting Goes Wrong

Taking a non-scammy tangent from Saturday"s post, I’d like to talk about what happens when you target the wrong readers, because being too scattergun with promo can really hurt your book. I’ve been thinking a lot about this over the last few months. Currently, I’m in the process of both updating Let’s Get Digital for a third edition and writing a book on the topic which is tentatively called The Reader’s Journey: From Strangers to Superfans – as well as working on a third, secret project for writers that is all about using a certain kind of targeting in a very specific way to build audience and drive sales. And I’ve been putting all these theories into practice too, working with a Read More…

Scammers Break The Kindle Store Bewares

On Friday, a book jumped to the #1 spot on Amazon, out of nowhere; it quickly became obvious that the author had used a clickfarm to gatecrash the charts. The Kindle Store is officially broken. This is not the first time this has happened and Amazon’s continued inaction is increasingly baffling. Last Sunday, a clickfarmed title also hit #1 in the Kindle Store. And Amazon took no action. Over the last six weeks, one particularly brazen author has put four separate titles in the Top 10, and Amazon did nothing whatsoever. There are many such examples. I wrote at the start of June about how scammers were taking over Amazon"s free charts. That post led to a phone conversation with Read More…

Amazon Has A Fake Book Problem Bewares

Fake books – powered by clickfarms – are gatecrashing Amazon”s charts. And despite being aware of the issue for well over a year, Amazon has failed to resolve it. If you look at the Kindle Store Best Seller charts right now, and click over to Free Books, you will see that the Top 20 currently has five suspicious-looking titles. None of them have reviews. All were published in the last week. They have no Also Boughts – meaning they have had very few sales. Each of these titles are around 2,500 pages long, seem to have duplicated content, and are enrolled in Kindle Unlimited. What is going on here? For over fifteen months now, scammers have been raiding the Kindle Unlimited pot Read More…

Please Don't Buy My Book

I’m just back from The Smarter Artist Summit in Austin, Texas. I won’t try and capture the magic of the event – Kobo Mark does an excellent job – but I would like to talk about the big takeaway: the dangers of Also Bought pollution. Also Boughts are probably the most important aspect of the entire Amazon recommendation ecostructure. And also the least understood. They are much more than a little strip under your book’s description – they power a huge chunk of the recommendations that Amazon serves to readers. The Also Boughts are what tells Amazon that the readers of my non-fiction also like reading Susan Kaye Quinn, Sean Platt and Johnny Truant. Amazon uses this data to decide Read More…

Please Don’t Buy My Book

I’m just back from The Smarter Artist Summit in Austin, Texas. I won’t try and capture the magic of the event – Kobo Mark does an excellent job – but I would like to talk about the big takeaway: the dangers of Also Bought pollution. Also Boughts are probably the most important aspect of the entire Amazon recommendation ecostructure. And also the least understood. They are much more than a little strip under your book’s description – they power a huge chunk of the recommendations that Amazon serves to readers. The Also Boughts are what tells Amazon that the readers of my non-fiction also like reading Susan Kaye Quinn, Sean Platt and Johnny Truant. Amazon uses this data to decide Read More…

KU Scammers Attack Amazon's Free Ebook Charts Bewares

Last month, Amazon was caught up in a crisis at least partly of its own making when bungled attempts to deal with a growing Kindle Unlimited scammer problem resulted in the sanctioning of innocent authors. Amazon has since apologized, and has also pledged to beef up its response to the KU scamming mess – but questions very much remain about whether Amazon is taking the problem seriously enough. A quick check shows that some of the main scammers are still operating, under the very same author names and book titles that were reported to Amazon in late February and early March. Which is very disappointing. A couple of weeks ago, I was chatting with Phoenix Sullivan about the problem and Read More…

Amazon Takes Aim At Scammers But Hits Authors Bewares

NOTE: There are numerous updates at the bottom of this article, including responses from Amazon – the latest update being from March 31 as this story continues to develop. The short version is that Amazon has apologized for incorrect enforcement around TOCs and Quality Notices and stated you may now have a rear TOC without fear of removal. Amazon also said it is taking the scamming problem seriously. I have doubts about that, but you can make your own mind up… Amazon is an extremely innovative company – and usually quite responsive to self-publisher"s concerns – but sometimes it gets things very wrong too. Today is one of those times. I’ve received several reports from writers threatened with having books removed from Read More…

The Great Amazon Hysteria… Part 31

Are you scared yet? Because you should be scared. Something really bad is about to happen. It affects all of us. Our livelihoods are at risk. The ability to support our families. It’s just over the horizon. It could happen any minute. It’s coming for all of us! WE ARE DOOOOOOOOOMED. Ahem. I’ve been around for long enough to know that authors can be a skittish bunch. Probably something to do with our over-active imaginations, with an assist from that old writers’ favorite: the whiskey brunch. More seriously, we are going through a period of unprecedented change so it’s perfectly normal for people to be a little fearful. I think the disruption we are all experiencing is greater than that Read More…

Amazon Opens Dutch Kindle Store, B&N Moves Into Author Services Bewares Publishing

Amazon launched a Kindle Store in the Netherlands this morning, as anticipated by The Digital Reader yesterday. Kindle devices are now on sale for prices ranging between €59 for the basic model, up to €189 for the Voyage, and the store has opened with over 3m titles. However, only 20,911 of these titles are in Dutch and only 1,221 of these e-books are by Dutch authors. That may change now that KDP has launched a local portal for Dutch writers and small presses. The opening of the Dutch Kindle Store also means the abolition of the regressive and unpopular Whispernet Surcharge in the Netherlands which added $2 onto the price of many e-books. For those already publishing via KDP, your book Read More…

Amazon Opens Dutch Kindle Store, B&N Moves Into Author Services Bewares Publishing

Amazon launched a Kindle Store in the Netherlands this morning, as anticipated by The Digital Reader yesterday. Kindle devices are now on sale for prices ranging between €59 for the basic model, up to €189 for the Voyage, and the store has opened with over 3m titles. However, only 20,911 of these titles are in Dutch and only 1,221 of these e-books are by Dutch authors. That may change now that KDP has launched a local portal for Dutch writers and small presses. The opening of the Dutch Kindle Store also means the abolition of the regressive and unpopular Whispernet Surcharge in the Netherlands which added $2 onto the price of many e-books. For those already publishing via KDP, your book Read More…

What’s Next for Authors United? Publishing

Authors United has been spectacularly unsuccessful in its supposed mission to get Amazon and Hachette to agree a deal. By contrast, Simon & Schuster was able to agree a deal in just three weeks – without the intervention of Douglas Preston’s group. To be fair, Authors United has been very good at one thing: getting media attention. Perhaps it’s time for Douglas Preston to widen the aims of the group and start campaigning on issues which actually matter. It would be great if Authors United could get the media to focus on any of these problems. Alternatively, Authors United could continue to focus on propping up a broken system which only rewards those at the very top (like Douglas Preston, surprisingly). Read More…

Amazon and S&S Agree Terms. Who’s The Bad Guy Again?

Simon & Schuster has agreed a multi-year deal with Amazon covering both e-books and print books. Business Insider reported that negotiations only took three weeks and were concluded two months before the original contract expired. I’m confused, does this mean the end of literary culture or not? Someone needs to run up to Douglas Preston’s quaint writer shack to find out. (If you get lost, it’s at the back of his 400-acre estate). It also begs a question: what exactly is Hachette holding out for? As everyone knows at this point, Hachette’s contract with Amazon expired in March and the two parties have been unable to agree a deal since. The narrative being pushed by the media was that Amazon’s desired terms Read More…

Building A Better Industry Bewares Publishing

Mike Shatzkin is confused. He can’t seem to understand why self-publishers spend so much time documenting the ills of the publishing industry. Or, as Shatzkin puts it in one of his typically snappy headlines, “The motivation of the publisher-bashing commentariat is what I cannot figure out.” I did a fair bit of bashing myself last week when I said that “Publishing Is Rotten To The Core.” I had intended to follow that up with a more positive counterpoint in a couple of weeks, but Shatzkin’s post demanded an immediate response. Motivations are less interesting to me than the arguments themselves, and questions about motivations can often be an attempt to avoid the actual issues, or a simple fishing expedition – Read More…

Self-Publishers Aren’t Killing The Industry, They’re Saving It Publishing

In light of current events, I thought it would be good to re-run Ed Robertson’s excellent guest post from November 2012 where he highlighted interesting parallels between historical paperback pricing (pre-industry consolidation) and self-published e-books. It’s unlikely I’ll have time this weekend to respond to emails, or tweets, or jump in the comments, as I’ll be busy editing, but this should give you something to chew on. I’m sending the 2nd edition of Let’s Get Digital to the editor tomorrow, and I’ll be blogging about that Monday or Tuesday. Oh, and the Spanish translation of Digital has just been released. You can grab it for free today only. More at the bottom of Ed’s post: Self-Publishers Aren’t Killing The Industry, They’re Read More…

Self-Publishers Aren't Killing The Industry, They're Saving It Publishing

In light of current events, I thought it would be good to re-run Ed Robertson’s excellent guest post from November 2012 where he highlighted interesting parallels between historical paperback pricing (pre-industry consolidation) and self-published e-books. It’s unlikely I’ll have time this weekend to respond to emails, or tweets, or jump in the comments, as I’ll be busy editing, but this should give you something to chew on. I’m sending the 2nd edition of Let’s Get Digital to the editor tomorrow, and I’ll be blogging about that Monday or Tuesday. Oh, and the Spanish translation of Digital has just been released. You can grab it for free today only. More at the bottom of Ed’s post: Self-Publishers Aren’t Killing The Industry, They’re Read More…