Clever Ways Authors Are Using BookBub Ads Marketing

BookBub Ads is the platform where I’ve seen most growth in the last year, to the point where it is rivaling Facebook on some campaigns, especially when you factor in the higher conversion rates you usually see. This means that the amount of ad money I can spend effectively on BookBub — and by that I mean get an immediate return on investment — has quadrupled in the last twelve months.

This might sound incredible, in the literal sense, to anyone who hasn’t cracked BookBub Ads yet. It can be an unusual platform for those more used to Facebook or Amazon Ads, leading to an unexpected learning curve, perhaps. But I find that if you take the time to understand what works on BookBub, it’s the most responsive and consistent ad platform out there. Getting over that first hump is where many authors seem to struggle though. I know that from running an eight-part series on BookBub Ads to my mailing list earlier this year.

Well, there’s help on the way. I’ll have a book called BookBub Ads Expert coming very soon — make sure to sign up to my list to hear about that first and get an exclusive launch discount that will be offered nowhere else — and I have a wonderful guest post today to give you a headstart while you’re waiting for that. Read More…

How To Make A Pretty Facebook Page Marketing Resources

Most web traffic is now mobile, but we can forget that when thinking how to make a pretty Facebook Page, leading to ugly header images that are cropped in weird ways — a terrible first impression to prospective new readers.

The tipping point with mobile was probably reached some time in late 2016 or early 2017, yet here we are in 2018, often still optimizing for desktop, when most of our customers are accessing our web pages and viewing our ads on mobile devices of some description — not just phones but tablets of all kinds too.

When I was redesigning this website, I was very conscious of that and made sure it was responsive and looked good for all screen sizes. And that requires more than just the screen resizing and things still being legible and images rendering correctly and buttons still working and navigation still easy. You also have to think about things like sign-up pages and sidebars and all that other stuff too. Read More…

KDP Books Unavailable To International Readers Amazon

A situation blew up at Amazon over the weekend which is ghosting most KDP ebooks (and many Amazon imprint titles) for international readers who use the US Kindle Store — which has also exposed a glaring security problem. Amazon appears to be unaware of either issue.

This issue — which is either a bug or a very badly bungled roll-out — is causing great confusion as its effects are only visible to those outside the USA, which might explain why Amazon has been so slow to address it, or even understand the problem, it seems.

The first reports of this issue were from a few weeks ago when Australian readers who use the US Kindle Store were unable to see a handful of new releases. It seems to have spread significantly since then. This weekend I noticed the issue myself for the first time. Buy buttons had disappeared from a couple of my ebooks and they were no longer appearing in Search results or on my Author Page. It was as if they had been ghosted. Read More…

Amazon and the Also Bought Apocalypse Amazon Marketing

A real horror story has been slowly building for the last year or so and I’m getting a lot of emails on the topic so it’s time to deal with this head-on: what the hell is going on with Also Boughts?

For those unaware, the strip of books right which are usually placed underneath your product description on Amazon, headlined with “Customers who bought this item also bought” are popularly known as “Also Boughts” and have become the subject of much attention lately, as our knowledge of their importance grows in tandem with Amazon’s seeming desire to muck about with them.

First their importance: if you have read Amazon Decoded you will already know just how critical Also Boughts are and can skip ahead. For the rest of you, Amazon’s system is always trying to determine what kind of products you personally are most likely to purchase, so that it can display more of those to you. One thing it looks at very closely is the connection between products. People who buy printers tend to buy ink, for example, and recommending a printer-buyer some ink to purchase will elicit a lot of clicks. Read More…

7 Ways To Market Books For Children Marketing Publishing Resources Writing

When I discovered self-publishing back in 2010 it was, as for many, a dream come true after the familiar cycle of sending out manuscripts only to get a rejection six or seven weeks later. At last I would be able to get my children’s stories out and take the world by storm!

Except, of course, it doesn’t work like that…

As we all know, books don’t sell themselves and Amazon and the other platforms (not to mention bricks and mortar bookshops) won’t sell our books without our help. Of course, a great story, great cover, compelling blurb, appropriate metadata and category selection are all critical to get us off to the right start. However, to introduce and sell your title to your target market – and, crucially, keep it in their line of sight – you also need a robust marketing plan that includes a mix of social media, advertising, email marketing, traditional PR, and (for some more than others) live events.

For authors who just want to be writers, this is a tall order at the best of times. And, for children’s authors, it’s even taller… Read More…

Kindle Unlimited – A Cheater Magnet Amazon Bewares

For a month or two, though, things improved. The charts cleaned up. Real, actual authors — not faceless book stuffers powered by ghostwriters — started surfacing again. Readers were saying that it was easier to find good books in the charts. I noticed the difference myself in July when helping someone with a launch; it seemed to take less of a push to get in the Top 100. I stopped paying attention to what the scammers were doing. Life was good.

It seems like Amazon stopped paying attention too. It was far harder to get into the Top 100 in September, and a quick look at the charts showed why. Many of those “authors” from Chance Carter’s mastermind circle who inexplicably survived the purges of June/July — grotesque characters like RR Banks — were suddenly charting again. En masse. With multiple books each, simultaneously.

They had figured out a new hole in the fence. I looked at the Contemporary Romance charts for the first time in a while and all the real authors were being pushed down again, while all the ghostwritten trash was swamping the Kindle Store once more. Read More…

Click Here For Success Bewares Marketing

Think And Grow Lich is the only automated system on the market today for those who want to create their own course about how to sell your course on how to market a course. This blog post is a one-time only SPECIAL OFFER: for 100% off the regular price of $5,000 you can get all the secrets without making those twelve easy payments!

Have you been slaving away without much reward? Are you sick of putting in all the time and effort to learn something when you could have just skipped that step? You need Think And Grow Lich.

Using our patented SkullMasque technology, we can directly map your flexible ethics and ruthless approach directly onto the neural patterns of your own newly raised undead army, who will then spam customers on your behalf so you can relax on the beach and write disingenuous articles about how you made your money! Read More…

How To Advertise And Sell More Books Marketing Resources

I have a wonderful guest post today from author Nicholas Erik – a skilled marketer with a keen analytical mind, who will show you how to analyze the profitability of your paid ads, so you can sell more books. It’s easily the longest post we’ve had here – over 4,000 words – but it’s worth settling in for this excellent, comprehensive guide which will have something useful for all self-publishers, from beginners to experts. Here’s Nick with more:

***

As the title might suggest, this guide is all about how to analyze the profitability of your paid ads to help you sell more books. The step-by-step system outlined within is effective for both promo sites and pay-per-click (PPC) platforms such as Facebook Ads, Amazon Advertising, and BookBub.

If you follow the steps in this guide, you’ll have solid numbers on which to base your advertising decisions—instead of making guesses regarding their profitability. Read More…

CreateSpace Closing – It’s Official Amazon Publishing

It’s official! Amazon is closing CreateSpace “in a few weeks” and seems to be nudging people to move now. More on that below, including how the process has been simplified further – significantly in fact, especially for those with large catalogs who can now move the whole lot at once.

As I said in my post two weeks ago, it’s probably wise to get ahead of the big migration in a few weeks. Amazon has 2m titles to move; stuff is bound to go wrong. And my own experience with KDP Print customer service indicates that you might not want to get stuck in that queue with everyone else.

To encourage you to move now, Amazon has further streamlined the process and you can now port your entire catalog in one go right here. There’s also a pop-up which will initiate the process for you when you log into CreateSpace, but reports this morning suggest both are getting slammed right now. Don’t panic if you can’t get in today – you have “a few weeks.” Read More…

Elm Hill Books: Another HarperCollins Vanity Press Bewares

HarperCollins now has another Christian vanity press subsidiary with five-figure publishing packages, but this time the Big 5 publisher is also pimping out its sales reps and distribution network to sell the idea to novice authors. Elm Hill Books was launched last year and is the brainchild of Pete Nikolai – the longtime Director of Publishing Services at HarperCollins Christian Publishing. And both have form when it comes to exploiting writers.

In 2009, Pete Nikolai was working for HarperCollins subsidiary Thomas Nelson when, together with its CEO and Chairman Michael Hyatt, he partnered with Author Solutions to create WestBow Press. WestBow is a white-label Christian-flavored vanity publisher, pretty much the same any other Author Solution vanity imprint, just with a few crucifixes dotted around the place.

While Michael Hyatt subsequently reinvented himself as some kind of greasy life coach, Pete Nikolai ran WestBow as its Publisher, overseeing the sale of sub-standard publishing packages and countless, worthless marketing packages costings thousands of dollars. These marketing packages were sold using high-pressure sales tactics to unsuspecting newbies who had no business purchasing them, and little chance of recouping their investment. Read More…

How To Switch From Createspace to KDP Print Amazon Publishing

Ever since the launch of KDP Print, it has been rumored that Createspace is closing – after all, it doesn’t make sense to maintain a second, off-brand POD service, especially one where the architecture is creaking and security issues are multiplying.

I spoke to one of the senior Createspace people at NINC last year, and he explained that the two services have been slowly folding together at the back end for quite some time, and that they were now working out of the same building. What we’ve seen more recently is the gap between the two closing at the front end, with Createspace killing off extraneous services like copy-editing, and KDP Print replicating the last few features of Createspace it had been missing – things like author copies and expanded distribution.

Bar a couple of minor kinks to be ironed out, and a couple of international issues, that process is pretty much complete. Nobody knows for sure when Createspace will actually shut its doors, but I wouldn’t be surprised if it happens over the next few months. Which means you are going to have to move at some point. But should you do it now, or wait? Is the process tricky? I decided to find out. Read More…

Vanity and The Media Bewares Publishing

Experienced authors tend to chastise vanity press victims for not doing sufficient research, but the murky web of vanity partnerships — and the uncritical coverage which invariably accompanies same — makes it exceedingly difficult for newer writers to chart a safe path.

Some vanity presses are very good at crafting a veneer of legitimacy, one which can be very convincing to those starting out. Infamous vanity press conglomerate Author Solutions figured this out very early on, creating partnerships with Penguin, Harlequin, Writer’s Digest, Random House, HarperCollins/Thomas Nelson, Hay House, Reader’s Digest, Lulu, and Barnes & Noble.

These partnerships served two purposes. First, they delivered an endless stream of victims directly from the companies themselves who would refer business to Author Solutions in return for a cut. Second, they helped Author Solutions whitewash its past, acting as a reputational fig leaf, hiding its seamy nature until it was too late. Read More…

Granular Targeting 101 Marketing Resources

I’m pretty experienced with digital advertising at this point but when I got my interview for Google AdWords back in 2003 I had to… Google it to figure out what they did. And I still got it wrong!

I was quite lucky that I first interviewed with Overture (the former name of the digital advertising division of Google’s one-time rival, Yahoo) because I had absolutely no idea how these kind of ad platforms worked, let alone best practices. But I learned fast—Google’s training was excellent.

One thing that was drilled into us constantly was the importance of granular targeting. It might be a little more obvious in 2018, but back then the only really familiar advertising model was the broadcast one. Put your message in giant letters on the billboard. Flood the airwaves with ad spots. Take out full page ads in newspapers and magazines (for the kids: these are paper versions of websites that used to be popular). The basic strategy was a simple, brute force one; if the signal is strong enough, the right people will hear it. Read More…