How To Win Sales And Influence Algorithms Amazon Marketing Publishing

I’m hosting a discussion today between two authors who are using creative ways to share audiences, something which has the happy side-effect of increasing their respective sales. As I said on Thursday, I think creative forms of collaboration – especially in terms of marketing strategies – are going to be big this year. Traditionally published authors may have to compete with each other ways that may not be relevant/important to self-publishers – like agents, deals, grants, prizes, or co-op. But self-publishers have nothing to fear from cooperating with authors they are nominally competing with, and everything to gain. The market is so large that no writer will ever reach all the readers out there, and the odds of getting noticed can improve greatly with the right kind Read More…

Round Up: Audiobook Release, BookBub in Canada & Amazon Launches Ad Service Amazon Marketing Publishing

I have finally returned to work after an extended period back in Ireland over Christmas – which was wonderful – and then a spell with a virus which was considerably less so. I was mostly unplugged from the internet over the last while, but I hope it’s not too late to wish you all the best for 2015. This is a quick catch-up post on some recent bits and bobs. Normal blogging service will resume tomorrow with a very useful guest post from two authors exploring some alternative marketing strategies with excellent results. *** First up is the release of the audiobook edition of Let’s Get Digital. This is the new, updated version of Digital which has been narrated by Simon Read More…

Amazon Opens Dutch Kindle Store, B&N Moves Into Author Services Bewares Publishing

Amazon launched a Kindle Store in the Netherlands this morning, as anticipated by The Digital Reader yesterday. Kindle devices are now on sale for prices ranging between €59 for the basic model, up to €189 for the Voyage, and the store has opened with over 3m titles. However, only 20,911 of these titles are in Dutch and only 1,221 of these e-books are by Dutch authors. That may change now that KDP has launched a local portal for Dutch writers and small presses. The opening of the Dutch Kindle Store also means the abolition of the regressive and unpopular Whispernet Surcharge in the Netherlands which added $2 onto the price of many e-books. For those already publishing via KDP, your book Read More…

Amazon Opens Dutch Kindle Store, B&N Moves Into Author Services Bewares Publishing

Amazon launched a Kindle Store in the Netherlands this morning, as anticipated by The Digital Reader yesterday. Kindle devices are now on sale for prices ranging between €59 for the basic model, up to €189 for the Voyage, and the store has opened with over 3m titles. However, only 20,911 of these titles are in Dutch and only 1,221 of these e-books are by Dutch authors. That may change now that KDP has launched a local portal for Dutch writers and small presses. The opening of the Dutch Kindle Store also means the abolition of the regressive and unpopular Whispernet Surcharge in the Netherlands which added $2 onto the price of many e-books. For those already publishing via KDP, your book Read More…

New Release: The Indie Author Power Pack: How To Write, Publish & Market Your Book Marketing Publishing Resources

For the last few months I have been secretly planning an assault on the New York Times bestseller list. Today, I can finally announce the release of the book I’m hoping will do the trick. The Indie Author Power Pack: How To Write, Publish & Market Your Book contains three top-rated guides: Write. Publish. Repeat by Sean Platt and Johnny B. Truant Let’s Get Digital (2nd ed.) by me How To Market A Book (2nd ed.) by Joanna Penn + Bonus Content! It’s only available for a limited time, and you can pre-order it now for just 99c at: Amazon | Apple | B&N | Kobo | $0.99 The box will launch on Monday, November 3, but if you pre-order Read More…

What’s Next for Authors United? Publishing

Authors United has been spectacularly unsuccessful in its supposed mission to get Amazon and Hachette to agree a deal. By contrast, Simon & Schuster was able to agree a deal in just three weeks – without the intervention of Douglas Preston’s group. To be fair, Authors United has been very good at one thing: getting media attention. Perhaps it’s time for Douglas Preston to widen the aims of the group and start campaigning on issues which actually matter. It would be great if Authors United could get the media to focus on any of these problems. Alternatively, Authors United could continue to focus on propping up a broken system which only rewards those at the very top (like Douglas Preston, surprisingly). Read More…

Building A Better Industry Bewares Publishing

Mike Shatzkin is confused. He can’t seem to understand why self-publishers spend so much time documenting the ills of the publishing industry. Or, as Shatzkin puts it in one of his typically snappy headlines, “The motivation of the publisher-bashing commentariat is what I cannot figure out.” I did a fair bit of bashing myself last week when I said that “Publishing Is Rotten To The Core.” I had intended to follow that up with a more positive counterpoint in a couple of weeks, but Shatzkin’s post demanded an immediate response. Motivations are less interesting to me than the arguments themselves, and questions about motivations can often be an attempt to avoid the actual issues, or a simple fishing expedition – Read More…

Don’t Wait For Permission: Why Authors Should Be Entrepreneurs Marketing Publishing

The self-publishing blogosphere usually focuses on making money from genre fiction, and tends to advise producing as much quality work as you can as quickly as possible, and then marketing it aggressively. That’s not bad advice at all, but there are many other types of books, several different kinds of authors, and multiple ways you can approach making a living. Joanna Penn (writing as JF Penn) has hit the New York Times and USA Today bestseller lists with her fiction, but also has an extremely popular blog and podcast aimed at writers, as well as several non-fiction books. I invited her along today to talk about her latest – Business For Authors: How To Be An Author Entrepreneur – in Read More…

Publishing Is Rotten To The Core Bewares Publishing

There is something seriously askew with the supposed values of the publishing business. The most egregious behavior continually gets overlooked, ignored, and swept under the carpet, in favor of pursuing pet targets. As always, I’m conscious of whose agenda this serves and why writers allow themselves to be used as pawns in this game. Exhibit A: Harlequin Amazon is regularly slated for the way it manages its tax affairs. I have written extensively about this before, but, in short, Amazon is using extremely common methods for minimizing its tax bills that are used by every major tech company (and many other multinational corporations too). You can argue these loopholes should be closed (and I would agree), but these actions are Read More…

Let’s Get Digital 2 Problems Fixed, New Kindles Launched & More Publishing Resources

I’ve info below on six new Kindle devices which launched today below, but first some welcome news: Amazon seems to have fixed things at its end. Those who purchased the old version of Let’s Get Digital should be able to now download the new version with a few clicks via Manage My Content & Devices (formerly Manage My Kindle) in their Amazon account. Note: none of these problems affected new purchasers. More detailed instructions below, but for those who don’t know what I’m talking about, I decided to upload the new expanded and updated second edition of Let’s Get Digital directly over the old version. I explain the reasoning here, but the general idea was to thank the readers who supported me over the last three years Read More…

Let's Get Digital 2 Problems Fixed, New Kindles Launched & More Publishing Resources

I’ve info below on six new Kindle devices which launched today below, but first some welcome news: Amazon seems to have fixed things at its end. Those who purchased the old version of Let’s Get Digital should be able to now download the new version with a few clicks via Manage My Content & Devices (formerly Manage My Kindle) in their Amazon account. Note: none of these problems affected new purchasers. More detailed instructions below, but for those who don’t know what I’m talking about, I decided to upload the new expanded and updated second edition of Let’s Get Digital directly over the old version. I explain the reasoning here, but the general idea was to thank the readers who supported me over the last three years Read More…

Let’s Get Digital 2 Is Out! Publishing

I’m very excited to announce the release of the new updated and expanded 2nd edition of Let’s Get Digital: How To Self-Publish, And Why You Should. If you purchased the old 1st edition of Digital, you can grab the 2nd edition for free (instructions below). You won’t actually be able to purchase the new edition from Amazon if you bought the old one, so please follow those instructions to get your free copy. For everyone else, you can check it out at Amazon US, Amazon UK, Apple, Barnes & Noble, Kobo and Smashwords (and all the other Amazons too). I’ve news below on a sale I’m running on the companion book Let’s Get Visible, and explain below how this launch Read More…

This Might Be A Terrible Idea Publishing Resources

I’m launching the 2nd edition of Let’s Get Digital next week and today I’m going to try and answer all your questions. Most have surrounded something I’ve hinted at over the last few months. I’m doing something pretty cool and different with this launch. Or maybe crazy is a better word. In short: I’m giving it away free to all purchasers of the old edition. More on that below… When is the 2nd edition out? It’s officially launching next Wednesday, September 17, and I’ll be posting again then. As always, subscribers to my New Release Mailing List will get an exclusive for a day or two before that, so if you are desperately impatient to get your mitts on Digital Read More…

Self-Publishers Aren’t Killing The Industry, They’re Saving It Publishing

In light of current events, I thought it would be good to re-run Ed Robertson’s excellent guest post from November 2012 where he highlighted interesting parallels between historical paperback pricing (pre-industry consolidation) and self-published e-books. It’s unlikely I’ll have time this weekend to respond to emails, or tweets, or jump in the comments, as I’ll be busy editing, but this should give you something to chew on. I’m sending the 2nd edition of Let’s Get Digital to the editor tomorrow, and I’ll be blogging about that Monday or Tuesday. Oh, and the Spanish translation of Digital has just been released. You can grab it for free today only. More at the bottom of Ed’s post: Self-Publishers Aren’t Killing The Industry, They’re Read More…

Self-Publishers Aren't Killing The Industry, They're Saving It Publishing

In light of current events, I thought it would be good to re-run Ed Robertson’s excellent guest post from November 2012 where he highlighted interesting parallels between historical paperback pricing (pre-industry consolidation) and self-published e-books. It’s unlikely I’ll have time this weekend to respond to emails, or tweets, or jump in the comments, as I’ll be busy editing, but this should give you something to chew on. I’m sending the 2nd edition of Let’s Get Digital to the editor tomorrow, and I’ll be blogging about that Monday or Tuesday. Oh, and the Spanish translation of Digital has just been released. You can grab it for free today only. More at the bottom of Ed’s post: Self-Publishers Aren’t Killing The Industry, They’re Read More…